#Japan #Tokyo #Tsubaki #KAGUWA #The Leafies

KAGUWA's Historic Achievement in the World of Tea

KAGUWA, a specialized brand in Japanese black tea, has recently made history by becoming the first Japanese tea brand to win the Gold Award in the blend tea category at the prestigious international tea competition, The Leafies 2025. Organized by Fortnum & Mason and the UK Tea Academy, this contest showcases tea from top producing countries like India, Sri Lanka, Kenya, China, and Taiwan, with a rigorous judging process by tea experts.

Winning the Gold Award is no small feat, as it’s exclusively given to one tea leaf in each category that meets the highest standards. The award ceremony took place at Fortnum & Mason’s flagship store in Piccadilly, London, a setting that adds to the prestige of this accomplishment.

About the Award-Winning Tea "Tsubaki"

The tea that won this remarkable accolade is KAGUWA's flagship product, "Tsubaki". This blend is crafted primarily from the Benifuki variety, renowned as a leading type of Japanese black tea. KAGUWA aimed to encapsulate the true essence of Japanese black tea, producing a sophisticated flavor profile characterized by rich floral aromas and a luxurious sweetness akin to honey—a delightful balance that showcases the depth of flavors found in Japanese teas.

KAGUWA’s philosophy revolves around extracting the natural fragrance of the tea leaves without relying on artificial flavors or additives. This achievement is seen as a testament to the global recognition of Japanese black tea, opening new avenues for the potential of the craft.

Tsubaki - Leaf Tea Can 20g | ¥2,500 (tax included)

Representative Comments

Ryo Narahara, CEO of KAGUWA, expressed his honor in receiving this prestigious award for "Tsubaki". He states, "We aspire to create the ultimate experience in Japanese black tea. Though not widely recognized globally, the delicacy and beauty of its aroma are undoubtedly something to be proud of. With this award, we aim to spread the excellence of Japanese black tea to the world."

Speech during the award ceremony.

About KAGUWA

KAGUWA operates a specialty tea shop in Kagurazaka, Tokyo, focusing entirely on Japanese black teas that emanate exquisite fragrances reminiscent of flowers and fruits. They do not incorporate any flavoring agents; instead, they emphasize the unique scents generated from various tea leaves, climates, and the distinctive characteristics of the producers. The result is a collection of extraordinary fragrances shaped by the nation’s culture of tea appreciation, naturally enhanced by its rich environment and sensibilities.

Store Information

• - Store Name: KAGUWA
• - Location: 6-21 Kagurazaka, Shinjuku-ku, Tokyo, NEO Kagurazaka 1F (2-minute walk from Kagurazaka Station, Tokyo Metro)
• - Business Hours: 12:00 PM - 7:00 PM
• - Closed on: Tuesdays
• - Official Website: KAGUWA
• - Instagram: KAGUWA Instagram

KAGUWA Kagurazaka Main Store is ready to welcome tea enthusiasts seeking unique and authentic flavors.