The Inaugural IAAPA Expo Middle East Set to Transform Abu Dhabi's Attractions Scene

The Inaugural IAAPA Expo Middle East: A Transformative Event in Abu Dhabi

The IAAPA Expo Middle East is set to make its debut in Abu Dhabi at the National Exhibition Centre from March 30 to April 2, 2026. This first-of-its-kind expo for the attractions industry in the Middle East has been carefully crafted in collaboration with the Department of Culture and Tourism - Abu Dhabi (DCT Abu Dhabi). The event is expected to draw attendance from thousands of industry professionals and over 300 exhibitors worldwide, showcasing the vibrant landscape of the attractions and entertainment sector.

A Milestone for the Attractions Industry

This expo is a significant step towards addressing the demand from IAAPA members and regional entities looking for a world-class platform to gather and engage. The IAAPA Expo Middle East aims to connect professionals, foster collaboration, and enhance efforts to innovate and elevate the tourism experience within the region. As Peter van der Schans, Executive Director and Vice President of IAAPA EMEA, stated, the expo represents a culmination of years of preparation and collaboration with local organizations to solidify IAAPA's presence in this growing market.

Educational and Networking Opportunities

Attendees can expect a comprehensive agenda filled with educational sessions designed to equip them with emerging trends, strategies for market entry, and operational excellence. Key components include educational tours offering backstage access to local attractions, such as those on Yas Island, and renowned institutes focusing on career advancement in the attractions sector. These sessions will contribute toward IAAPA certification, demonstrating the organization’s commitment to developing future leaders in the field.

Spotlight on Emerging Trends

Global thought leaders will be discussing the latest trends shaping the attractions industry. As the Middle East continues to experience rapid growth and innovation, the expo aims to highlight breakthroughs that can guide businesses in maximizing opportunities for expansion and improvement. Jakob Wahl, IAAPA President and CEO, emphasized the importance of supporting the region's dynamic growth and fostering a robust network at this inaugural event.

Abu Dhabi: A Rising Star in Attractions

Abu Dhabi is emerging as a premier destination for attractions and leisure, powered by substantial investments in world-class infrastructure and experiences. Notable attractions like Seaworld Yas Island and upcoming monumental projects including the Guggenheim Abu Dhabi and Disneyland Abu Dhabi underscore the emirate's vision to become a global hub for culture, entertainment, and tourism.

Join the Enthusiasts at IAAPA Expo Middle East

With registration now open, this is an unparalleled opportunity for industry professionals, journalists, and attendees to register and participate in an event that promises unmatched networking and learning experiences. As the IAAPA Expo Middle East approaches, it solidifies itself as a must-attend event that will shape the future of the attractions industry in the Middle East.

This landmark expo not only represents the beginning of a new chapter for IAAPA in the region but also aligns with Abu Dhabi's commitment to enhancing its position on the global attractions map, providing a platform for showcasing innovations and industry excellence. Be part of the inaugural experience that promises to reshape the landscape of attractions in the Middle East and beyond.