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Humann and Texas Athletics: Bringing Heart Health to Life

In celebration of American Heart Health Month, Humann, an Austin-based cardiovascular supplement brand, has partnered with Texas Athletics to prioritize awareness around cardiovascular health. This collaboration translates into exciting in-game experiences that not only entertain fans but also educate them on the importance of heart health.

Founded with roots in scientific research from The University of Texas, Humann and UT share a commitment to improving cardiovascular wellness. This February, their partnership takes center stage at the Moody Center, transforming live sports competition into a vibrant campaign spotlighting the essence of cardiovascular health—namely, healthy blood flow. This vital process is crucial as it delivers oxygen and nutrients throughout the body, supporting endurance, recovery, focus, and overall performance.

A New Perspective on Cardiovascular Health

The concept of blood flow comes into play on the basketball court, where athletes rely on it to maintain their competitive edge. To illustrate this dynamic, fans at select men's and women's basketball games will encounter unique moments designed to bring the narrative of blood flow and cardiovascular wellness to life.

Athletes will warm up wearing custom shirts emblazoned with the phrase "In Our Veins," providing an impactful reminder that heart health is not abstract; it’s a tangible aspect of every movement made during the game. Furthermore, the Moody Center will host an immersive full-arena red-out moment. As the competition heats up, ambient lighting, sound, and video will synchronously highlight athletes’ endurance and recovery, delivering real-time reflections of how enhanced blood flow contributes to performance—all under the banner of heart health.

Insight from Leadership

Chris Del Conte, UT Vice President and Folger Family Director of Athletics, expressed, "For us, this is about conveying something meaningful in an exciting and engaging way to our fans and our community. Our university has a rich history in research and innovation, and these experiential moments connected to heart health demonstrate the depth of our commitment to wellness through the lens of sport."

Joel Kocher, CEO and Co-Founder of Humann, added, "When you witness athletes pushing their limits in a physically demanding game, you're witnessing cardiovascular health in action—it's blood flow that sustains their endurance and drives performance. The same system underpins heart health and every individual's everyday wellness."

Broader Impacts Beyond the Game

The Heart Health Month campaign is managed by Longhorn Sports Properties in conjunction with UT’s student-athletes, including notable figures such as Rori Harmon, whose talents are highlighted as part of the collaboration. Together, they reinforce the link between top-level performance and daily cardiovascular wellness.

In addition to the celebratory events within the arena, Humann is also targeting retail spaces nationwide. Major retailers will spotlight cardiovascular health across their platforms, extending awareness beyond game day into everyday life.

By integrating Heart Health Month into the realms of sport, retail, and culture, Humann and Texas Athletics are inspiring a wider dialogue. This effort redefines cardiovascular health as an active, modern concept that is essential for vibrant living, performance, and overall well-being across all life stages.

Conclusion

Humann is not just a brand but a movement towards a new standard in cardiovascular health, recognized for its research-based supplements like SuperBeets®. With a foundation steeped in scientific inquiry from The University of Texas, Humann is committed to providing market-leading cardiovascular solutions trusted by numerous sports programs and healthcare professionals across the country.

To discover more about Humann and its innovative approach to cardiovascular wellness, visit Humann.com.