#Japan #Tokyo #Rilakkuma #Matsumoto Kiyoshi #Cocokara Fine

Rilakkuma Shopping Campaign: A Collaboration to Soothe Your Day

Starting May 16, 2026, a captivating campaign called "Matsukiyo Cocokara Rilakkuma and Relax Shopping Campaign" will be held at selected Matsumoto Kiyoshi and Cocokara Fine locations across Japan. This event promises a delightful blend of unique merchandise and engaging activities themed around the beloved character, Rilakkuma, who has captured the hearts of fans nationwide.

Campaign Overview

The campaign will run from May 16 to July 15, 2026, and includes exclusive collaborations, original merchandise, a chance to win prizes for 580 lucky participants, and more! Here’s what to expect during this wonderful event:

• - Exclusive Rilakkuma merchandise at select stores
• - Special draw for prizes and gifts
• - Unique face panels for photos at participating locations
• - Rilakkuma’s appearance in the Matsukiyo Cocokara official app

For more specifics, visit the campaign's special site at Special Site.

Exclusive Merchandise Launch

From May 16, customers can purchase four original Rilakkuma-themed items available at designated Matsumoto Kiyoshi and Cocokara Fine stores. Note that these items are available in limited quantities, so get them before they disappear!

Three Exciting Prize Draws

Participants can enter three different prize draws:
1. Buy and Enter: Shop and collect tickets based on your purchases! For instance:
- Course A: Spend 3,000 yen to win one of the 100 sets of Rilakkuma plush toys.
- Course B: Buy 1,000 yen worth to receive one of the 200 sauna hats and mini shopping baskets.
- Course C: Again, spend 1,000 yen to enter for a chance to win a 1,000 yen QUO card.
- Application Period: May 16 to July 22, 2026.

2. Quiz Contest: Connect to the LIPS app and answer a fun quiz to win exclusive pouches, designed especially for this campaign. Participation runs from May 16 to July 15, 2026.

3. Twitter Participation: Follow Matsukiyo Cocokara on Twitter, share related posts using the hashtag #MatsukokoRilakkuma, and stand a chance to win eco-bags and towels. This campaign runs in two phases with unique prizes during each phase.

Limited First-come Offers

Customers spending over 1,000 yen can receive a randomly selected card case or pouch while supplies last. The first phase runs from May 16 to July 15, and the second phase from June 16 to July 15, 2026.

New Experiences in-store

Exclusive face panels featuring Rilakkuma will also be set up for customers to engage with during the campaign period. Engage further through the Matsukiyo Cocokara app with special Rilakkuma features, including exclusive discount coupons using a roulette mechanic!

Celebrate with Rilakkuma

Rilakkuma, a cozy bear who cherishes snacks and relaxation, remains a cultural icon since his debut. Known for his endearing antics, Rilakkuma and his friends—Korilakkuma and Kiiroitori—extend their charm through various collaborations and product launches. 2026 marks a special year as it celebrates the 10th anniversary of his adorable companion, Chairoikoguma.

To learn more about Rilakkuma, visit Rilakkuma Official Site.

Conclusion

This Matsukiyo Cocokara campaign promises excitement and joy for all Rilakkuma fans. Whether it's the special merchandise, unique prizes, or engaging experiences at the store, there's something for everyone. Prepare for an unforgettable shopping adventure with Rilakkuma by your side!