#USA #Atlanta #Auntie Anne's #Golden Pretzel Pass #National Pretzel Day

Auntie Anne's® National Pretzel Day Celebration

April 26 marks a special day for pretzel lovers everywhere as Auntie Anne's celebrates National Pretzel Day! For this year's festivities, the iconic snack brand is offering fans a free Original or Cinnamon Sugar pretzel, available all day at participating locations both in-store and via the Auntie Anne's Rewards App. This is not just a special treat; it's a delicious celebration that thousands across the nation can enjoy.

This year, Auntie Anne's is taking the celebration up a notch by introducing the Golden Pretzel Pass, an exclusive offer designed for true pretzel enthusiasts. This pass allows holders to indulge in one pretzel per week for a year, making your craving for warm, buttery pretzels a regular affair. Starting April 19, pretzel fans can purchase the Golden Pretzel Pass for $50 at select stores—while supplies last. Given the average value of this deal is over $250, it’s an exciting opportunity for frequent visitors and snack aficionados.

As Nathan Baldwin, Chief Brand Officer at Auntie Anne's, explained, "Because there's no better place to celebrate National Pretzel Day, we want to reward those true die-hard Auntie Anne's lovers with the chance to snag a Golden Pretzel Pass for a full year of snacking. It's our way of thanking the community that makes us their favorite snack destination every day."

How to Join the Celebration

• - Free Pretzels for Everyone: On National Pretzel Day, all registered rewards members can redeem one free Original or Cinnamon Sugar Pretzel through the Auntie Anne's Rewards App. Guests can find participating locations and get their free treat by simply showing their loyalty app at the counter.
• - Golden Pretzel Pass: For those wanting to enjoy pretzels beyond just one day, purchasing the Golden Pretzel Pass is a perfect option. After activation in the rewards app, passholders can enjoy weekly pretzels for 52 consecutive weeks.

With the Golden Pretzel Pass, loyal customers can appreciate the delightful taste of their favorite snacks every week of the year. The excitement surrounding National Pretzel Day and the introduction of the Golden Pretzel Pass is anticipated to attract new customers to Auntie Anne's, while also gratifying existing fans who celebrate the brand's rich history.

Founded in 1988, Auntie Anne's has become a household name, known for crafting pretzels that are mixed, twisted, and baked to perfection right before the eyes of eager customers. Today, with over 2,100 locations across 49 states and 28 countries, Auntie Anne's continues to be a go-to spot for snack lovers everywhere. For those wishing to learn more about the brand, upcoming events, and delicious snacks, they can visit the official website or follow Auntie Anne's on their social media platforms such as Instagram, TikTok, and Facebook.

In summary, whether you're treating yourself on National Pretzel Day or looking to savor pretzels all year long, Auntie Anne's offers delightful options that’ll make you come back again and again. Be sure to mark your calendars for April 26 and partake in the festivities as Auntie Anne's honors one of its most beloved snack days!

For more information and to locate a store near you, visit AuntieAnne's.com.