#Japan #Tokyo #sleep #Nishikawa #Suyara

Transforming Selection Fatigue into Joy!

Nishikawa Co., a leading company based in Chuo City, Tokyo, is excited to announce the grand opening of its new sleep select shops branded as 'suyara' in September 2026. Located in four strategic areas in Japan—Hokkaido, Tokyo, Saitama, and Kanagawa—these shops aim to address the chronic issues of sleep insufficiency and time scarcity faced by busy dual-income families in their 30s and 40s.

According to the 'Sleep White Paper 2026' conducted by Nishikawa, over 70% of respondents in this age group reported feeling they do not get enough sleep, with satisfaction levels lower than those of other generations. The overwhelming amount of information available online has contributed to what they call 'selection fatigue,' making it difficult to choose quality sleep products. In response, Nishikawa is broadening its reach to serve communities with reliable quality and affordable pricing, providing a straightforward shopping experience for families pursuing healthier sleeps.

The suyaras brand name encapsulates the essence of their mission: to ensure that every customer enjoys restful sleep for a healthy and joyful life. This initiative has already gained national attention with the suyaras #001 Dots mattress, which won two prestigious 'Best Buy Awards' in 2025. The shops will not only showcase high-performance mattresses backed by scientific evidence but will also offer lifestyle goods selected by sleep experts.

The interior design of the suyaras shops is inspired by the Scandinavian natural aesthetic to enrich family time, creating a relaxing space characterized by green tones and wooden textures. This environment embodies the brand’s philosophy to elevate sleep performance across Japan actively, ensuring families can enjoy their daily lives to the fullest.

New Store Openings in September 2026

Four new suyaras locations will open with excitement:
1. Kanagawa - Ito-Yokado Musashi Kosugi:
- Address: 3-chome 4203, Kosugimachi, Nakahara-ku, Kawasaki 211-0063
- Opening: September 3, 2026
- Hours: 9 AM - 9 PM

2. Tokyo - Ito-Yokado Ario Nishiarai:
- Address: 1-chome 20-12, Nishiaraizawa, Adachi-ku, Tokyo 123-0843
- Opening: September 12, 2026
- Hours: 10 AM - 9 PM

3. Saitama - Ito-Yokado Ario Kawaguchi:
- Address: 1-79, Namiki Motomachi, Kawaguchi, Saitama 332-0033
- Opening: September 17, 2026
- Hours: 10 AM - 9 PM

4. Hokkaido - AEON Sapporo Hiraoka:
- Address: 3-chome 5-3, Hiraoka, Kiyota-ku, Sapporo, Hokkaido 004-0873
- Opening: September 19, 2026
- Hours: 9 AM - 10 PM

In addition to these new openings, suyaras already operates ten stores nationwide, including various locations in Tokyo, Aomori, and Osaka.

Featured Products from suyaras

Suyara is dedicated to providing an exceptional range of sleep products that blend comfort, functionality, and affordability:

• - suyara #001 Dots Mattress: Known for its pocket-friendly price, it features a 'Harmony Wave Structure' that balances comfort and support, ensuring optimal sleep quality. Prices start at ¥24,200 and can go up to ¥48,400 depending on the mattress type.
• - suyara #002 Bounce Mattress: Utilizing two layers of resilient foam combined for enhanced support, the Bounce mattress is designed to adapt to individual body shapes, ensuring ideal sleeping posture. This product starts at ¥24,200.
• - suyara #003 torofuwa All-Season Down Comforter: This uniquely designed comforter offers three different uses for every season, guaranteeing a comfortable sleep all year round. Priced at ¥36,300 for a single size.
• - suyara #005 punitoro Pillow: With a blended material construction providing both support and comfort, this pillow retails for ¥7,620.

For inquiries, customers can get in touch with the Nishikawa Customer Service Office at 0120-36-8161 on weekdays between 10 AM and 5 PM or visit Nishikawa's website.

Join Nishikawa's journey as they strive to redefine the sleep experience for families across Japan!