Adness Corporation Expands 'Skill Plus' Train Advertising Campaign with JR West in 2025
Adness Corporation, a global leader in AI innovation, is set to launch a new advertising campaign for its practical skill acquisition program, 'Skill Plus'. This initiative will commence on December 1, 2025, on JR West's express trains. This campaign will be interconnected with a television commercial airing at the same time, further expanding the transportation advertising efforts that have already been implemented in Tokyo, Nagoya, and Osaka. The campaign seeks to provide commuters with an alternative approach to changing their work lives, emphasizing the idea that one can improve their career without necessarily switching jobs by focusing on skill development.
As interest in remote work and flexible job models rises, many individuals express frustrations about their current roles and consider switching jobs to find fulfillment. In response to this sentiment, Adness is advocating for an alternative route: enhancing one's abilities rather than jumping into job changes. To effectively communicate this message to the professional community, the company has chosen train advertising, which offers high frequency of exposure during people's daily commutes. The advertisements will feature visuals of Kouta Mikami, the company’s CEO, aiming to build trust and familiarity with the brand while boosting service recognition.
Osaka
Advertising Achievements: Tokyo
Advertising Achievements: Osaka
Advertising Achievements: Nagoya
'Skill Plus' is a practical skill acquisition service that utilizes patented AI technology, 'Success Learning®'. It offers a comprehensive range of courses aimed at broadening business skills through experiential learning. Participants can realize their unique work styles by engaging with over 1,800 lecture videos and an AI learning system that outlines a clear action map, providing an enjoyable, game-like approach to skill acquisition.
Official Accounts
Background of Train Advertising Initiative
As interest in remote work and flexible job models rises, many individuals express frustrations about their current roles and consider switching jobs to find fulfillment. In response to this sentiment, Adness is advocating for an alternative route: enhancing one's abilities rather than jumping into job changes. To effectively communicate this message to the professional community, the company has chosen train advertising, which offers high frequency of exposure during people's daily commutes. The advertisements will feature visuals of Kouta Mikami, the company’s CEO, aiming to build trust and familiarity with the brand while boosting service recognition.
Advertising Details
Osaka
- - Duration: December 1, 2025, to March 31, 2026
- - Route: JR West (Express)
- - Ad Type: Door-side B3 posters (650 units)
Advertising Achievements: Tokyo
- - October 1-31, 2025: Tobu Tojo Line - Door stickers (1,620 units)
- - October 6 - November 5, 2025: Sotetsu Line - Door-side B3 posters (550 units)
Advertising Achievements: Osaka
- - September 1, 2025 - March 31, 2026: Kita Osaka Kyuko - Door-side B3 posters (170 units)
- - October 1-31, 2025: JR West (Local) - Door-side B3 posters (1,200 units)
Advertising Achievements: Nagoya
- - October 1-31, 2025: Nagoya City Metro - Door stickers (840 units)
About Skill Plus
'Skill Plus' is a practical skill acquisition service that utilizes patented AI technology, 'Success Learning®'. It offers a comprehensive range of courses aimed at broadening business skills through experiential learning. Participants can realize their unique work styles by engaging with over 1,800 lecture videos and an AI learning system that outlines a clear action map, providing an enjoyable, game-like approach to skill acquisition.
Official Accounts
- - Service Site
- - YouTube
Company Overview
- - Company Name: Adness Corporation
- - Headquarters: 4-3-50 Yotsuya, Shinjuku, Tokyo, 5th Floor, Yotsuya Tosei Building
- - CEO: Kouta Mikami
- - Founded: July 26, 2021
- - Business Description: Next-generation education business, web marketing support
- - Website: Adness
Topics Consumer Products & Retail）
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