Celebrating 20 Years of Jonetsu Hormone with a Special 20-Hormone Platter

Celebrating 20 Years of Flavor: Jonetsu Hormone's Special Platter

Jonetsu Hormone, a beloved grilled offal restaurant, is commemorating its 20th anniversary by unveiling an exclusive dish that captures two decades of dedication and culinary passion. From June 21 to July 31, customers can indulge in the impressive '20-Hormone Platter,' featuring a remarkable assortment of meats that celebrates the evolution of this iconic brand since its inception in June 2005.

A Tribute to 20 Years of Culinary Excellence

Pioneered by Goei Marushin Co., Ltd., located in the heart of Osaka, Jonetsu Hormone has nourished the appetites of many with its unique offerings. The '20-Hormone Platter' is more than just a meal; it reflects 20 years of gratitude towards loyal customers and the allure of offal cuisine. This dish includes a generous mix of 11 beef types and 9 pork types, showcasing the brand's love for diverse flavors and textures.

Some highlights include beef delicacies like 'Kuro-horu', 'Te-chan' (shimamochou), 'Fuwafuwa', 'Korikori', and 'Akaren' (giraffe belly), alongside pork delights such as 'Butabohiniku', 'Rippu', and 'Hatsu'. Priced at 2,400 yen for a full serving and 1,200 yen for a half, these dishes promise not just a meal, but a memorable experience. While the presentation is artfully arranged, the actual servings will not feature standing wooden tags—expect a visual feast akin to that shown in menu photos.

Innovative Advertising Campaign

To visually convey the fun and unique textures of offal, Jonetsu Hormone is launching a playful advertising campaign titled 'The Fun of Texture in Your Mouth'. This clever tagline reflects the brand’s aim to spotlight the one-of-a-kind experience of enjoying offal, which provides a taste sensation unlike any other.

The campaign features intriguing video ads that explore the various textures, accompanied by graphic art that showcases staff playing roles such as a '20-year-old aspiring comedian', 'a seasoned rakugo artist marking 20 years', and 'a veteran comedian overcoming challenges for two decades'. Each of these personas highlights how the '20-Hormone Platter' can evoke joy and nostalgia paired with a deliciously quirky dining experience.

Celebrating Two Decades of Success

Founded in 2005, Jonetsu Hormone has always aimed to provide an extraordinary offal dining experience. As they mark their 20-year milestone, the brand is excited to invite customers to visit their special 20th-anniversary site, where food enthusiasts can explore an unusual but fascinating encyclopedia of offal textures along with a gallery showcasing memorable commercials throughout the years. This celebration also extends to events and projects designed to express the company’s gratitude for two decades of patronage.

For those interested in experiencing a piece of this celebration, the '20-Hormone Platter' will be available across various Jonetsu Hormone locations, with a few exceptions. This limited-time offer is one not to miss for offal lovers and culinary adventurers alike.

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As Jonetsu Hormone continues to innovate and celebrate its roots, it remains committed to delivering a delightful and amusing dining experience—one that stands out in the culinary landscape of Osaka and beyond.