#United States #Rogers #Mahindra #ROXOR #Military Salute

Mahindra Ag North America Honors Veterans with 2025 Military Salute Giveaway

On October 1, 2025, Mahindra Ag North America (MAgNA), a leader in agricultural equipment sales, proudly revealed the winner of its much-anticipated 2025 Military Salute Giveaway. This initiative, which recognizes the sacrifices made by U.S. military personnel, awarded Lt. Colonel George Knight, a retired member of the U.S. Air Force Reserve, a uniquely designed ROXOR Independence Edition vehicle. Featuring a bold and patriotic design, this off-road vehicle serves as a tribute to America's service members.

The Military Salute Giveaway is more than just an award; it symbolizes MAgNA's enduring commitment to honoring those who serve. Viren Popli, the President and CEO of MAgNA, expressed his gratitude, stating, “Thank you to all veterans, active-duty military personnel, and reservists who participated in the giveaway. Congratulations to George! While no gesture can match your sacrifices, we hope your new ROXOR symbolizes our appreciation and respect.”

Born out of a desire to give back to those who protect the nation, this annual campaign has attracted numerous nominations from across America. Winning the giveaway brought overwhelming joy to Colonel Knight, who stated, “This honor is incredible! Being recognized by Mahindra shows they truly value military service. Their spirit of giving back means the world to me.”

Colonel Knight brings extensive experience from his 20-year military career, which included active duty during Desert Storm. Currently, he serves as a dentist for the Cherokee Nation in Vinita, Oklahoma, balancing his professional duties with a vigorous commute to care for his patients. It’s evident that serving others remains at the core of his mission.

The Colonel was nominated not only by his wife but also by his stepdaughters, creating a heartfelt moment for the family as they celebrated his win. Knight himself expressed excitement, stating, “I see UTVs around here all the time, and I’m thrilled to explore the wooded trails surrounding my Rogers home with my new ROXOR.”

This event is especially significant in light of MAgNA's collaboration with the Association of Equipment Manufacturers (AEM), which took place earlier that year to celebrate the contributions of equipment manufacturers nationwide. 345,000 Texans and 2.3 million people across the country play crucial roles in building and supporting the nation's infrastructure.

The limited-edition ROXOR Independence Edition is engineered for performance and built to endure. Each unit is powered by a 2.7L turbo diesel engine, delivering 55 horsepower, and features a robust steel frame designed to navigate challenging terrains. With fewer than 1,000 units available, it offers outdoor enthusiasts a rare chance to own these specially crafted vehicles.

MAgNA's longstanding focus on positive change, community support, and the empowerment of rural customers aligns seamlessly with this initiative. To learn more about MAgNA and their mission, visit mahindrausa.com.

About Mahindra North America

Mahindra Ag North America is part of the Mahindra Group, a global leader in the agricultural and automotive sectors. Established in 1945, Mahindra Group is the world's largest tractor company by sales volume and has a commitment to sustainable practices and enhancing community living. Mahindra Ag North America serves agricultural and rural lifestyle customers in the U.S. through a network of independently owned dealerships.

To stay updated with Mahindra news, follow them on social media platforms and visit mahindra.com.