Exploring the New Personal Book by Maiko Morita: Made of Love, Made to Love

A Glimpse Into Maiko Morita's Upcoming Book

On November 3, 2025, the fashion world will witness the release of a captivating personal book by Maiko Morita, the women's director of Pilgrim Surf + Supply. Titled "made of love, made to love," this book encapsulates Maiko's philosophy on love and life, affirming her deep commitment to both fashion and the lifestyle it promotes. The book will be available through select BEAMS stores, BEAMS official online shop, and various bookstores including Amazon.

This publication belongs to BEAMS' celebrated I AM BEAMS series, which highlights the individual talents of BEAMS staff members who hold unique viewpoints and insights on fashion and lifestyle. With nine successful volumes already published since 2023, this tenth installment focuses exclusively on Maiko Morita's extraordinary journey.

Maiko's narrative unfolds amidst her characteristic chic lifestyle in Kamakura, delving into her journey of self-care and inspiration drawn from her travels. The book aims to explore the concept of "comfort", a value that Maiko cherishes deeply. Readers can expect an array of beautiful personal anecdotes captured through the eyes of family, friends, and colleagues who contribute their perspectives on Maiko’s character and influence.

Captivated by her insightful words and private photographs, readers will connect with the essence of Maiko's life philosophy. Following the title’s theme, "made of love, made to love," the narrative resonates with the various forms love takes in one’s life. Each page turns to reveal tips and stories that encourage a natural and flexible approach to living authentically.

This book will also afford readers a chance to discover the delicate balance Maiko maintains between her career at Pilgrim Surf + Supply, where she has curated a style that compliments both urban life and nature, and her role as a devoted mother.

The book will be first available at the two Pilgrim Surf + Supply locations in Tokyo and Kyoto, with official sales at BEAMS stores and online starting on November 7, 2025. Early reservations can be made starting from October 10, 2025, directly through Amazon, as well as eventually through other bookstores.

As appreciation for their staff continues, the I AM BEAMS series is set to persist, each volume celebrating the diverse talents that define the vibe of BEAMS.

About Maiko Morita

Maiko Morita, born in 1981, joined BEAMS in 2004. She has progressed from being a shop staffer for BEAMS BOY to establishing herself as the women's director at Pilgrim Surf + Supply in 2017. Her lifestyle integrates yoga, hiking, and beach cleaning activities in an effort to harmonize with nature, which greatly inspire her work. Balancing city life and nature has made her a beacon for those seeking an eco-conscious lifestyle.

For a closer glimpse into her world, you can follow Maiko on Instagram: @maikomorita.

For those intrigued by the nexus of fashion, lifestyle, and love, Maiko Morita's made of love, made to love promises to be a heartfelt and insightful read.