Grand Opening of MATCHA MEIJIN Cafe in Asakusa: A New Premium Experience

Introducing MATCHA MEIJIN Cafe in Asakusa

On August 6, 2026, MATCHA MEIJIN, a renowned matcha cafe chain, will unveil its flagship location in Asakusa, Tokyo. This new establishment seeks to offer visitors a unique and upscale atmosphere to enjoy high-quality matcha, drawing from Japan's deep-rooted appreciation for aesthetics and hospitality.

The Vision Behind the Flagship Store

MATCHA MEIJIN has previously received outstanding feedback for its matcha experience programs in Asakusa, as well as for its cafe opened in Ginza earlier this year. The opening of the flagship store in a prominent area like Asakusa is part of the mission to introduce the true charm of authentic matcha to a wider audience. The aim is to provide an exceptional and contemporary hideaway where customers can disconnect from their daily routines and delight in the serenity of matcha enjoyment.

Unique Architectural Design Offering Japanese Ambiance

Taking advantage of its prime location adjacent to the iconic Senso-ji Temple, the cafe is designed to set the stage for a tranquil yet luxurious matcha experience. The carefully curated space goes beyond merely serving matcha and traditional wagashi (Japanese sweets); it invites guests to immerse themselves in a rich sensory journey that captures the essence of Japanese culture. The two-story building features distinct “Japanese expressions” on each floor, enhancing guests' experiences amid the hustle and bustle of Asakusa.

1st Floor: A Modern Japanese Cafe

The first floor is a refined, modern take on a Japanese cafe, created using natural materials to provide a calm yet chic environment. A striking plaster counter, reminiscent of matcha and moss in a gentle ash-green hue, embodies the skilled craftsmanship of artisans. Behind it, bronze-colored walls evoke the depth and flavor akin to ancient temples, allowing for a subtle glow that creates a peaceful ambiance. This elegant setting serves as a perfect stop during customers' explorations of Asakusa.

2nd Floor: An Authentic Matcha Experience

Guests can escape the lively atmosphere of Asakusa and delve into the tranquility of genuine matcha practice in the second-floor tea room. Here, guests will participate in a comprehensive matcha experience, where they can learn to prepare matcha themselves using a traditional tea whisk. The program includes a demonstration by an experienced tea master, allowing patrons to enjoy a rich display of ceremonial practices. Following the demo, participants will craft their own matcha while savouring three distinct types of matcha, discovering their personal favorites during the tasting experience. This educational offering is fully supported in English, ensuring foreign visitors can fully appreciate the heart of Japanese hospitality and tradition.

Menu Highlights Featuring Premium Matcha

Curated selections of delicious matcha-based menus emphasize the exquisite flavors, aroma, and vibrant colors of top-quality local matcha.

- Matcha Latte: A delightful cup freshly made using only whisked matcha, capturing deep, robust aromas complemented by creamy milk.
- Matcha Pancakes: These airy, light pancakes are lovingly crafted upon order, enveloped with subtle bitterness and sweetness of matcha.
- Matcha Taiyaki: Crisp and fragrant, this delightful treat bursts with the refined aroma and flavor of matcha, perfect for take-out and treats on the go.