Leading Biopharmaceutical Companies Unite for Future Innovations at Veeva Summit 2025
In a significant event for the biopharmaceutical industry, the Veeva Commercial Summit 2025 is set to take place in Madrid, Spain, on November 5 and 6. This summit will bring together prominent leaders from various biopharmaceutical companies, including Astellas, Bayer AG, Boehringer Ingelheim, LEO Pharma, Moderna, and MSD. The aim is to foster sharing of experiences and innovative ideas to enhance commercial excellence across the life sciences sector.
Veeva Systems (NYSE: VEEV) is at the forefront of this initiative, inviting professionals from the life sciences community to discover groundbreaking innovations in Veeva's Commercial Cloud technologies, including the next-generation Vault CRM Suite and Veeva Data Cloud. One of the highlights will be the demonstration of Veeva AI Agents for Vault CRM, which include call preparation agents, content agents, free text agents, and voice agents that are designed to enhance field productivity and customer engagement activities. Moderna will discuss how Veeva AI's Quick Check Agent for PromoMats speeds up the content review process before it meets medical, legal, and regulatory approval.
The summit will feature over 100 sessions aimed at igniting new ideas to shape the future of the industry, focusing on several key themes:
Connecting Sales, Marketing, and Medical Services
In this segment, Bayer AG and Otsuka Europe will illustrate how a unified customer view, integrating various data streams, can enhance interdepartmental connections and improve engagement with clients. LEO Pharma will share insights on utilizing healthcare professional preference data to bridge the gap between expectations and experiences, thus creating more consistent and efficient customer interactions. Bayer AG will further demonstrate how its new CRM suite is transforming marketing strategies, making them more customer-centric.
Building a Robust Database for Better Customer Insights
MSD will explore how comprehensive data on key opinion leaders (KOLs) and flexible workflows can significantly improve engagement strategies. Bayer AG will spotlight its global database consolidation, highlighting standardized data on healthcare professionals and organizations that bolster AI capabilities for better business outcomes.
Accelerating Content Lifecycle for More Effective Interactions
Astellas will reveal strategies for transitioning from fragmented planning and execution to unified content strategies that leverage advanced technologies.
"The Veeva Summit is a gathering of leaders eager to explore fresh ideas and innovative tools such as AI agents to accelerate the availability of medications for patients in need. These concepts and best practices enhance the collective knowledge of our community and can catalyze significant advancements across the industry," stated Chris Moore, President of Veeva Europe.
This event marks one of the largest gatherings for life sciences leaders in Europe, expecting over 1,200 industry experts to converge in Madrid. Exclusively designed for life sciences professionals, the summit offers a platform for networking, sharing insights, and discovering new technologies that meet the evolving demands of the industry. Attendees can register and view the full agenda at veeva.com/eu/Summit.
About Veeva Systems
Veeva is committed to delivering cloud solutions tailored for the life sciences sector through software, data, and advisory services. With a focus on innovation and product excellence, Veeva meets the needs of more than 1,500 customers, ranging from the largest global biopharmaceutical firms to emerging biotech companies. Passionate about public utility, Veeva strives to balance the interests of all stakeholders, including customers, employees, shareholders, and the broader industry. For further information, visit veeva.com/eu.