OLD BAY® Unveils Limited-Edition Tins Celebrating Maryland's Rich Culinary Heritage

OLD BAY® Unveils Limited-Edition Tins Celebrating Maryland's Rich Culinary Heritage



As the Chesapeake Bay seasoning beloved by many, OLD BAY® is honoring Maryland's culinary traditions with the launch of two special collectible tins just in time for crab season. This initiative features a collaboration with the iconic Preakness Stakes and showcases creative contributions from students at the Maryland Institute College of Art (MICA).

Celebrating Preakness Stakes



A significant highlight of this campaign is the limited-edition tin inspired by the Preakness Stakes, one of Maryland’s most cherished traditions. This year marks the 151st running of the prestigious horse race, and OLD BAY is proud to be named the official seasoning. The new black-eyed susan-themed tin encapsulates the energy and vibrancy of race day with its lively colors and festive design. Available for purchase on the OLD BAY website, the tin combines form with function, as it will also be featured in various menu items at the event itself, enhancing the experiences of attendees throughout the day.

Giovanna DiLegge, Vice President of Marketing at McCormick Company, expresses, “Preakness and OLD BAY are intertwined in the fabric of the Chesapeake Bay region. This partnership is about celebrating the traditions that unite us—whether it's gathered around a racetrack or a dinner table laden with crabs.”

John Suley, Senior Vice President, Hospitality Venue at 1/ST, echoes this sentiment by reaffirming OLD BAY's status as not just a seasoning, but as a symbol of Maryland’s unique culinary identity. By integrating OLD BAY into their offerings, they highlight local flavors that define the Preakness weekend.

MICA Collaboration



Continuing to showcase local talent, OLD BAY has partnered with MICA students to give its classic tin a fresh artistic twist. This collaboration invites young artists to reinterpret the OLD BAY brand through their creative lens, merging its rich heritage with contemporary design elements.

The outcome of this partnership will be available on May 15 at MICA's ArtWalk opening event and online. Like the Preakness tin, this limited-edition design will also be sold through various retailers and the OLD BAY website, captivating collectors and fans alike.

“The collaboration with MICA reflects our commitment to the local creative community,” DiLegge noted. “OLD BAY is a powerful narrative of pride and locality, and partnering with emerging artists is essential to that story.”

Cecilia M. McCormick, President of MICA, lauds the partnership, noting the profound impact of educating students in real-world scenarios. For over 200 years, MICA's legacy has merged art with practical applications, and this tins collaboration signifies another step in their evolving mission.

A Legacy of Flavor



OLD BAY has been a staple for more than 75 years, celebrated for its unique blend of spices that enhance seafood, poultry, vegetables, and countless dishes. Its vibrant identity is emblematic of Maryland's culinary landscape, known far beyond the confines of the Chesapeake Bay. Keeping its iconic design intact while highlighting the best of Maryland’s seasonal offerings, OLD BAY continues to innovate while respecting its roots.

For those looking to elevate their meals this summer, the collectible tins are more than just a nostalgic nod; they are a delicious reminder of the local ingredients and events that make the Chesapeake Bay region special. To learn more about OLD BAY products and find recipe inspiration, head over to OLDBAY.com or follow them on social media at @OLDBAYSeasoning.

Topics Consumer Products & Retail)

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