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Douglas S. Witcher: Honoree of the 2026 Horatio Alger Award

Douglas S. Witcher, the esteemed Chairman of the Board at Smart Choice, has been selected to receive the prestigious Horatio Alger Award for 2026. This award, presented by the Horatio Alger Association of Distinguished Americans, acknowledges the resilience, determination, and notable achievements of individuals who have overcome significant challenges in their lives. Witcher stands alongside ten other remarkable leaders from various sectors in the upcoming membership class.

For over 79 years, the Horatio Alger Award has celebrated individuals who have not only found success in their respective fields but also demonstrated a keen commitment to philanthropy and education. The award's legacy is rooted in its mission to support youth in overcoming their personal adversities and pursuing higher education, reflecting the core values of hard work and integrity.

Born and raised in High Point, North Carolina, Witcher's life was far from easy. Coming from humble beginnings, with a father working as a landscaper and a mother as a school secretary, he struggled academically during his early years. Despite these hurdles, he was encouraged to pursue a higher education. His academic journey began at Western Carolina University, but after a brief hiatus to help his father, he returned to education at a community college. His turning point came when enrolling at High Point College (now High Point University), where a dedicated professor introduced him to an unconventional yet transformative technique: meticulously copying every word from his assigned readings. Over time, Witcher hand-copied more than 50 books, which played a pivotal role in his academic success, culminating in his graduation in 1977.

In a noteworthy moment later in life, while serving on the board of a school for children with learning disabilities, he discovered at last that he had Dyslexia. This revelation offered him profound insights into the challenges he faced throughout his educational journey.

Following the attainment of his degree, Witcher embarked on an entrepreneurial adventure. He established Douglas S. Witcher Associates in 1979, which evolved into one of the largest independent insurance agencies in North Carolina. In 1994, he founded Smart Choice, which has now become the nation's fourth-largest insurance network, representing over 11,000 independent agencies and 120 carrier partners.

Reflecting on his educational experiences and subsequent career, Witcher stated, "School didn't come easily to me, and more than a few people doubted whether college was in my future. I almost believed them when I left school for the first time, but I wanted to give it another shot. Enrolling at High Point University allowed me to confront my challenges head-on. From that point forward, college became the place where I learned to believe in myself and turn setbacks into motivation."

Beyond personal successes, Witcher actively leads the Douglas S. Witcher Family Foundation, demonstrating an unwavering commitment to philanthropy. His foundation has already contributed more than $54 million to various causes, including education, healthcare, and human services, with ambitions to reach $100 million in philanthropic efforts by 2030.

Dr. Nido R. Qubein, President of High Point University and a 2006 Horatio Alger Award recipient who nominated Witcher, remarked, "I'm thrilled to welcome Doug to the Horatio Alger Association, not only because his rise to success reflects the classic American Dream, but because at the heart of everything he does is a genuine commitment to helping others. Giving back isn't just something he does; it’s a core part of who he is. I know he'll make the same kind of transformative impact on the Horatio Alger Association that he's made on High Point."

The ceremonial induction for Witcher and the class of 2026 is set to occur during the 79th Horatio Alger Award Induction Ceremonies in Washington, D.C., this upcoming April. The event coincides with the Horatio Alger National Scholars Conference, providing over 100 students with the unique chance to explore their nation's capital and engage with association members.

The Horatio Alger Association, founded in 1947, firmly believes in the power of perseverance and ethical commitment as pathways to success. Every year, the association awards millions in scholarships and support services to students across the U.S. and Canada, nurturing the leaders of tomorrow. Their mission continues to inspire many, aligning with the values embodied by honorees like Douglas S. Witcher.

Conclusion

Ultimately, Witcher exemplifies the ethos of the Horatio Alger Association. His life story serves as a beacon of hope for many young people facing obstacles, encouraging them to leverage education to foster their confidence and pursue their dreams. As he embarks on this honor, Witcher remains dedicated to uplifting others, ensuring that the lessons he learned through his challenges will benefit future generations.