#Japan #Tokyo #Kao #Harumeku #Attack EX

Introduction

In a significant milestone for senior marketing, HaruMeku Age Marketing Corporation, a Tokyo-based company, has launched the first certified product under its new 'HaruMeku Monitor Certification Mark'. This initiative focuses on empowering women aged 50 and above to influence product selection through real-life experiences and insights.

What is HaruMeku Monitor Certification?

The 'HaruMeku Monitor Certification Mark' is a unique authentication service that validates products based on evaluations from a dedicated monitor group known as 'HaruTomo'. This group comprises over 6,300 senior women who actively participate in product trials, surveys, and discussions, providing invaluable feedback. The certification is granted only to those products that meet specific standards based on the users' feedback and satisfaction levels. This initiative not only enhances consumer trust but also aids companies in improving product value.

The Significance of the First Certified Product

The inaugural certified product is Kao's 'Attack Antibacterial EX Rakuboshi Plus', a laundry detergent that stands out for its effectiveness and user satisfaction. According to surveys conducted by HaruTomo, 82% of participating senior women felt that this product was tailored to their needs, underscoring its relevance in the market.
This product will be available in various retail outlets across Japan starting July 2026. By displaying the certification mark in supermarkets, drugstores, and home centers, the initiative aims to provide customers with peace of mind and reliable information when making purchase decisions.

Growth of the Senior Market

As the population of individuals aged 65 and above is projected to surpass 36 million by 2026 in Japan, which represents nearly 30% of the total population, the importance of catering to this demographic is increasingly vital. HaruMeku's efforts are poised to bridge the gap between businesses and the senior market, fostering greater connections and understanding.

The Three Key Features of the HaruMeku Monitor Certification Mark

1. Robust Evaluation Process: The evaluation is conducted by 'HaruTomo', ensuring that over 100 women use and review each product before it receives certification. Only those with over 80% satisfaction rates qualify for the mark.
2. Fair and Transparent Standards: The evaluation framework is managed by the HaruMeku Life Skills Research Institute, guaranteeing fairness and objectivity throughout the evaluation process.
3. Trust/Recognition: With more than 50% brand recognition among individuals aged 50 and above, the HaruMeku logo enhances the perceived reliability of certified products, providing consumers with added confidence.

Conclusion

HaruMeku's innovative approach to market research not only assists in product development but also contributes to creating a healthier marketplace grounded in trust and transparency. The introduction of the 'HaruMeku Monitor Certification Mark' stands as a testament to the valuable voice of senior women in shaping the future of consumer products, promoting a collaborative approach between companies and consumers.

For More Information

To learn more about the product 'Attack Antibacterial EX Rakuboshi Plus', visit: Kao's Product Site
For details about the 'HaruMeku Monitor Certification Mark', visit: HaruMeku Certification Site

Company Overview

Company Name: HaruMeku Age Marketing Corporation
CEO: Nobuyoshi Kibune
Location: 2-2, Kanda Jinbocho, Chiyoda-ku, Tokyo, 101-0051, Japan
Established: April 2018
Business Focus: Consulting and marketing support specifically targeted at the senior demographic.
Website: HaruMeku Age Marketing