Priceline's New Chief Technology Officer: Sejal Amin Takes the Helm

Priceline Appoints Sejal Amin as Chief Technology Officer

In a significant move to strengthen its position in the travel tech industry, Priceline has announced the appointment of Sejal Amin as its new Chief Technology Officer (CTO). With over 25 years of extensive experience in leading global teams and driving digital transformations, Amin is poised to play a crucial role in steering the company toward its goal of becoming the leading platform for travel deals.

Amin's responsibilities at Priceline will encompass overseeing product engineering, data operations, infrastructure, and technology. Her leadership will be instrumental in the company’s ongoing efforts to incorporate generative and agentive AI into its services, aimed at making travel planning and booking more efficient and customer-friendly.

"We are excited to welcome Sejal to Priceline, as her vast experience will be vital in enhancing our technological strategy and improving the overall travel booking experience for our users," stated Brett Keller, CEO of Priceline. Keller emphasized that Amin's innovative spirit aligns perfectly with Priceline's mission to be the best dealmaker in the travel sector.

Before joining Priceline, Amin served as the CTO at Shutterstock, where she drove significant advances with AI technology, transforming the company’s customer offerings. Her previous role as CTO of Tax and Accounting at Thomson Reuters further solidified her reputation, as she led transformative changes within one of the corporation's largest divisions. Through her career, she has developed a strong track record of delivering cutting-edge, customer-centric technology initiatives.

In addition to her corporate achievements, Sejal Amin is actively involved in nurturing the tech community. She is an adjunct professor at NYU's Executive Education Program and a founding member of Unveiled, an initiative dedicated to supporting women pursuing careers in STEM fields. Her commitment to mentorship and her role in advancing the representation of women in technology are noteworthy contributions that highlight her professional ethos.

As part of Booking Holdings Inc. [NASDAQ BKNG], Priceline has been at the forefront of online travel for 25 years. The company has distinguished itself by developing proprietary technology that merges negotiation with innovation, allowing travelers to discover exceptional deals they may not find elsewhere. With a vast array of offerings—ranging from hotels and flights to vacation experiences—Priceline has established itself as a reliable choice for travelers across the globe.

Sejal Amin's arrival at Priceline signifies not just a shift in leadership but a renewed commitment to innovation and excellence in the travel industry. With her at the helm of technology, Priceline is poised to enhance its operations and redefine what customers can expect when booking their next adventure. By integrating advanced technologies and focusing on customer satisfaction, Priceline aims to continue delivering on its promise of making travel affordable and accessible for everyone.

For travelers looking for the best deals, the future at Priceline shines brighter than ever, thanks to the expertise and leadership of Sejal Amin. This appointment marks a new chapter for Priceline, where innovation, creativity, and a customer-first mindset will guide its journey in the evolving travel landscape.