#Japan #Tokyo #Cool Japan #Vpon JAPAN

Exciting Announcement: Cool Japan Frontier Event

On October 3, 2025, an exciting event will take place in Tokyo at the Akasaka Intercity Conference. The Cabinet Office Intellectual Property Strategy Promotion Office will host "Cool Japan Frontier toward 2033". This much-anticipated gathering aims to enhance Japan's cultural presence worldwide, facilitating broader experiences in Japanese culture and increasing inbound tourism.

The event stems from the new Cool Japan strategy, which was officially decided by the Intellectual Property Strategy Headquarters on June 4, 2024. The goal is not only to promote Japan's allure on the global stage but also to deepen the Cool Japan initiative by enhancing public-private partnerships since the establishment of the Cool Japan Public-Private Partnership Platform (CJPF) in December 2015. The CJPF aims to strengthen collaboration among various sectors and stakeholders to foster a dynamic exchange and co-creation environment.

As part of the preparations for achieving the designated Key Goal Indicator (KGI) for 2033 outlined in the new strategy, significant changes were introduced to the CJPF in July 2024, including the appointment of a new Executive Director. This restructuring is designed to boost engagement among participants within the Cool Japan industries, thereby raising collaborative efforts across the board.

Event Details

The Cool Japan Frontier event is structured to include both in-person and online participation, featuring notable speakers and engaging sessions that focus on Japan's cultural sectors, especially in fashion and beauty.

• - Date & Time: October 3, 2025, from 11:00 AM to 2:00 PM
• - Location: Akasaka Intercity Conference, Tokyo (closest station: Tameike-Sanno)
• - Hosted by: Cabinet Office Intellectual Property Strategy Promotion Office
• - Managed by: Cool Japan Public-Private Partnership Platform (Vpon JAPAN Inc.)

Program Schedule

Opening Ceremony (11:00 AM)

• - Opening remarks by Minister Shunichi Takamura, Cabinet Office
• - Messages from joint chairpersons: Professor Takeshi Natsuno of Kinki University and President Risa Tanaka of the Advanced Institute of Business Development
• - Message from the Executive Director
• - Announcement of the Intellectual Property Promotion Plan 2025
• - Presentation on the fashion and beauty sector by journalist Akiyo Gunji and Takahoko Yano, Editor-in-Chief of BeautyTech.jp

Panel Discussion (12:00 PM)

Panelists Include:

• - Masaharu Kawamori, animation director and mechanical designer, involved in the 2025 Osaka Kansai Expo's theme project
• - Takeshi Natsuno, Professor at Kinki University
• - Nanase Aikawa, singer

Moderator: Kenichi Watanabe, CJPF Director and Value Designer, CEO of XPJP Inc.

Closing Remarks (1:00 PM)

Final comments by President Risa Tanaka.

Networking Session (1:00 PM)

An opportunity for participants to engage and network after the formal program.

Please note that the lineup of speakers and schedule is subject to change.

For further inquiries, reach out to the CJPF Secretariat at Vpon JAPAN Inc. - Contact: Suzuki, Matsuzaki, Email: [email protected]. Don't miss this chance to be part of Japan's future in the global cultural scene!