#USA #Pasadena #K-Beauty #MEDIPEEL #MDP

MDP Enters OLIVE YOUNG

MDP, the U.S. brand under MEDIPEEL, has made significant strides in its North American expansion by launching its products at OLIVE YOUNG, a leading beauty and lifestyle retailer in Korea. The debut took place at the OLIVE YOUNG store in Pasadena, which officially opened its doors on May 29, 2026. This venture marks a crucial step for MDP, aiming to introduce its unique dermatological skincare solutions to American consumers.

Product Launch Highlights

MDP has launched four essential skincare products at the Pasadena location:

• - MDP Red Lacto Collagen Wrapping Mask
• - MDP Red Lacto Collagen Clear Foam Cleanser 2.0
• - MDP Red Lacto Collagen Cleansing Oil 2.0 (200ml)
• - MDP Peptide9 Bio Sun Stick Pro OTC

These products are designed to address various skin concerns, offering innovative solutions for skin texture, enlarged pores, and elasticity. Notably, the Peptide9 Bio Sun Stick provides on-the-go sun protection while enhancing skin health—ideal for the dynamic lifestyles of modern consumers.

Connection with Consumers

According to an MDP spokesperson, entering OLIVE YOUNG is a significant opportunity for the brand to engage directly with North American customers. The spokesperson stated, "MDP will continue to introduce derma-aesthetic skincare solutions tailored to the U.S. market through trusted retail channels." This strategic approach aims to ensure that MDP expands its reach effectively while catering to the specific needs and preferences of American consumers.

Future Developments

In addition to the Pasadena store, a further rollout is anticipated at the OLIVE YOUNG Century City location in mid-June. This expansion reinforces MDP's commitment to enhancing its retail presence and establishing stronger ties within the rapidly growing K-beauty market in the U.S. By leveraging the popularity of OLIVE YOUNG, MDP positions itself to tap into an emerging market of beauty enthusiasts seeking effective skincare solutions.

About MDP

MDP's parent company, MEDIPEEL, is known for its state-of-the-art skincare products grounded in clinical research and dermatological technology. As a part of SKINIDEA’s portfolio, MEDIPEEL has successfully exported its innovative skincare lines to over 75 countries worldwide. With backing from Morgan Stanley Private Equity Asia, MDP aims to continue its global expansion while meeting the evolving needs of consumers in various regions.

Conclusion

MDP's entrance into OLIVE YOUNG is not just about selling products; it symbolizes a brand's dedication to bringing advanced skincare solutions to a broader audience. The combination of direct consumer engagement and the retailer's established reputation sets the stage for MDP to solidify its presence in the U.S. market. As more locations open and additional products are introduced, MDP plans to enhance its offerings and lead the charge in the K-beauty revolution across North America.