Exciting New TV Commercial Features Kotouge Eiji and His Students Celebrating 'Umakacchan'

New TV Commercial for 'Umakacchan'

House Foods Corporation is thrilled to announce the launch of their latest TV commercial for 'Umakacchan', a beloved Tonkotsu flavored instant noodle that has been a staple since its debut in 1979, featuring the charismatic Eiji Kotouge. Set to air on September 1, 2026, this new ad captures the spirit of youthful exuberance and culinary pride among students.

The Story Behind the Commercial

The short 15-second spot titled "Uchi no Umakacchan Jiman" (My Family's Umakacchan Bragging) unfolds in a typical school setting where students chat enthusiastically about their favorite ways to enjoy 'Umakacchan'. Their excitement is palpable as each student shares their unique take on the dish, showcasing variations and family recipes. The scenario takes a humorous turn as Kotouge, who casually strolls by, becomes unwittingly drawn into their conversation. He responds with his trademark comedic flair, reminding the students to stop talking and hurry home to savor their meals. The ad culminates with Kotouge declaring, "My family's Umakacchan is the best!"

Promotional Campaigns Associated with the New Ad

In conjunction with the ad's release, a series of exciting promotional events will also take place!

1. Dancing AI featuring Eiji Kotouge
Get ready for some high-energy entertainment as House Foods introduces an innovative AI version of Kotouge dancing to the catchy jingle, "Kyushu Iutarau Umakacchan!". This fun-filled video will be available on House Foods' official social media platforms, including TikTok and YouTube, around late September.

2. Sound Logo Karaoke Award 2027
The catchy jingle from the 'Umakacchan' commercials will make its way to the 'Sound Logo Karaoke Award 2027'. This competition embraces corporate teamwork and creativity, inviting participants to sing the jingle. The sound logo will be available for karaoke at JOYSOUND across the nation from autumn 2026, leading up to a finals event in February 2027.

Collaboration with Fukuoka Softbank Hawks

Another exciting aspect is the ongoing collaboration between 'Umakacchan' and the Fukuoka Softbank Hawks. The campaign, starting on September 1, 2026, invites fans to purchase qualifying products (spending over 550 JPY) and upload their receipts to win exclusive prizes, including signed replica uniforms. This collaboration not only boosts community spirit but also enriches the fan experience.

Here’s What You Can Win:

- Signed jerseys from Softbank Hawks players
- Limited-edition merchandise, including stylish bowls, stainless bottles, face towels, and tote bags featuring 'Umakacchan' branding

As the campaign unfolds, it aims to capture the hearts of audiences from all generations, blending nostalgia with modern-day tastes. Get your bowl of 'Umakacchan' and become part of the tradition that brings families and friends together.

Conclusion

The new 'Umakacchan' TV commercial and accompanying promotions signify a delightful connection between a well-loved product and popular culture, rallying community engagement. With laughter, memories, and delicious noodles at its core, House Foods remains committed to fostering a love for food among current and future generations. Don't miss out; tune in from September 1, 2026!

For more information, visit the House Foods official website.