#USA #animal welfare #Fullerton #NestFresh #Humanely Hatched

NestFresh's Commitment to Humanely Hatched™ Eggs

NestFresh, recognized as a leading humane egg brand in the U.S., has made a significant announcement about its egg sourcing practices. The company has completed the transition of its entire egg portfolio to Humanely Hatched™, a commitment that puts animal welfare at the forefront of its production ethos. This transition was accomplished several months ahead of the originally scheduled timeline, making NestFresh the first national egg brand to fully integrate in-ovo sexing technology across its retail offerings.

This much-anticipated shift comes a year after the introduction of Humanely Hatched™ eggs on store shelves nationwide, which introduced a revolutionary technology designed to identify chick genders before they hatch. Traditionally, male chicks are euthanized shortly after hatching as they are not used for egg production. This new approach eliminates that necessity, addressing a major ethical issue in the egg industry.

"This is a defining milestone not only for NestFresh, but for the future of the egg industry," stated Jasen Urena, NestFresh's Vice President. The company has demonstrated that humane innovations can be implemented at a large scale, thus significantly impacting animal welfare in egg production.

The successful rollout of the Humanely Hatched™ program is built upon a commitment to both consumers and the welfare of animals, highlighting a growing demand for ethical sourcing in food production. Since its launch, NestFresh has expanded the availability of Humanely Hatched™ eggs to numerous strategic retail partners across the country including prominent national chains such as Whole Foods and Publix.

In addition to enhancing its distribution, NestFresh has also raised consumer awareness about animal welfare and the importance of transparency in food sourcing. As part of this initiative, they have updated their packaging to help customers easily identify the eggs sourced through the Humanely Hatched™ program, further promoting brand recognition and ethical consumption.

Over the past year, NestFresh has successfully transitioned 100% of its egg products to the Humanely Hatched™ sourcing method and has spared over 800,000 male chicks through the implementation of the in-ovo sexing technology. The verification under the Certified Humane® standards through Humane Farm Animal Care (HFAC) adds another layer of trust for consumers, solidifying NestFresh's position as a front-runner in ethical egg production.

The remarkable Cheggy technology utilized in this program was developed by Agri Advanced Technologies, representing a non-invasive in-ovo sexing system that supports large-scale commercial egg production. It adheres to elevated animal welfare standards—something that consumers today expect from their food brands.

As the conversation around ethical sourcing and consumer expectation continues to evolve, NestFresh is committed to set a higher standard in the egg market. Urena emphasized, "This transition reflects our long-term dedication to continuously raising the standard for humane egg production."

For more information about NestFresh and their Humanely Hatched™ initiative, visit NestFresh.com. The company, founded in 1991, initially led the charge for cage-free egg production and has now embraced Free Range and Pasture Raised methods, partnering with small family farms that uphold humane and sustainable practices. NestFresh remains a champion for animal welfare and environmental sustainability, ensuring that its hens are cared for under the highest standards, allowing them to lead natural lives.

In conclusion, NestFresh’s transition to the Humanely Hatched™ program represents a monumental step not only for the brand but for the future of egg production in the U.S. This initiative not only sets an example for ethical sourcing but also addresses prevalent concerns over animal welfare in the industry, thus shaping the future of food production toward a more humane and responsible model.