Matsuya's Enhanced Butter Chicken Curry Set to Debut with Rich Creamy Flavor

Matsuya Foods Launches Richer Butter Chicken Curry

Matsuya Foods Co., Ltd., headquartered in Musashino, Tokyo, has announced the upcoming launch of its highly anticipated Butter Chicken Curry. Set to hit menus on May 12, 2026, at 10 AM, this dish promises to be a game-changer for curry enthusiasts. Known for its delicious fusion of coconut milk and tomatoes, complemented by aromatic spices, the Butter Chicken Curry has become a favorite among customers, often competing for the top spot in Matsuya's curry offerings.

The uniqueness of this version lies in the detailed finishing touches. As part of their culinary innovation, Matsuya has taken the experience up a notch by adding a fresh dollop of butter at the restaurant before serving. This technique not only intensifies the flavor but also creates a rich, creamy texture that is sure to please the palate. Those who enjoy a warming, comforting meal will appreciate the smooth and mild mouthfeel, making it accessible even for children and others who may shy away from too spicy dishes.

Each dish is served with generous chunks of juicy chicken that have been expertly grilled on an iron plate, adding to the overall flavor profile with a satisfying crunch. The blend of creaminess from butter and heavy cream further elevates the dish, creating a decadent feast for all who try it.

This beloved dish will be available at a price point of 980 yen for the full Butter Chicken Curry, while variations such as the Cream Butter Curry will be offered for 730 yen. Additionally, individual servings for takeout will be priced at 860 yen for the Butter Chicken Curry and 610 yen for the Cream Butter Curry. Prices include tax, but an additional charge applies for take-out miso soup.

For those eager to savor this rich curry, it's important to note that availability will be nationwide across Matsuya outlets—excluding some locations and those that host My Curry Shokudo. To ensure you have the best chance of finding the new offering, contacting local stores about their stock and availability is encouraged.

In pursuit of making the ordering experience even easier, Matsuya is pushing innovative digital solutions. Customers can take advantage of special deals and coupons through the Matsuya Foods official app. The app not only provides access to mobile ordering and helpful information about various brands, but it also shares exciting coupon offers that can enhance your experience at Matsuya.

Furthermore, Matsuya is embracing cashless payment methods, allowing customers to enjoy point rebates while making transactions far more convenient. Those interested can find a detailed guide on the various cashless methods available on Matsuya’s website.

Not just limited to new menu offerings, Matsuya has also introduced a host of exclusive in-store campaigns. Customers can look up specific promotions or find locations where free rice refills are available, ensuring a fulfilling dining experience.

Matsuya Foods keeps its customers informed and engaged through its official social media accounts, particularly on X (formerly Twitter) under the handle @matsuya_foods. The company shares a variety of content ranging from new menu launches to on-the-ground promotions and even insights about its other culinary ventures.

In conclusion, food lovers are invited to dive into the revamped Butter Chicken Curry at Matsuya and experience a rich, creamy dish packed with flavor. The combination of quality ingredients, expert preparation, and enhanced service is sure to make this offering a standout in the fast-casual dining sector. Don’t miss out on this flavorful journey, starting May 12, 2026!

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