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TELUS Digital Showcases Advanced AI Solutions

Overview of CCW Las Vegas 2026

From June 22nd to 25th, 2026, the vibrant city of Las Vegas will host the world-renowned Customer Contact Week (CCW) at Caesars Forum. This premier event in the customer experience sector will feature TELUS Digital, a leader in AI-powered customer experience (CX) and digital transformation. Visitors to Booth 1108 can expect live demonstrations of TELUS Digital's innovative solutions such as the Fuel iX™ Agent Trainer and Agent Assist.

Insights into Outsourced Sales

A recent report from IDC, sponsored by TELUS Digital, reveals insights that highlight a paradox in the current customer experience landscape. Despite enterprises acknowledging the benefits of outsourcing, particularly in revenue generation, there remains a significant gap in the delegation of sales functions, both B2B and B2C. This presents a valuable opportunity for organizations to reevaluate their sales strategies.

Abby Spahich, Global Vice President of Digital CX Solutions at TELUS Digital, emphasized the potential for enterprises to enhance their partnerships with CX providers. “The enterprises that close that gap don’t just improve performance; they build a scalable revenue engine,” she stated.

Client Case Study with Custom Ink

One of the highlights of TELUS Digital's presence at the event will be a client case study session featuring Custom Ink, a leading online platform for custom apparel. Entitled “High Stakes, High Velocity: Scaling Sales Excellence Through Partnership Transparency,” this session will take place on June 25th from 1:45 PM to 2:30 PM. Attendees can look forward to an unfiltered examination of the partnership between TELUS Digital and Custom Ink, revealing real decision-making processes and outcomes that shaped their successful collaboration.

In this informative discussion, TELUS and Custom Ink will share the frameworks that enabled them to achieve notable improvements in their collaborative efforts, including:

• - Cultural Fit Evaluation Model: Criteria for assessing alignment in culture and capabilities when selecting an outsourcing partner.
• - TNPS-Driven Feedback Model: Insights on how to employ Transactional Net Promoter Score data to refine new hire training, thereby speeding up training periods and enhancing ongoing performance.
• - Replicable Pilot Structure: The tactical approach that TELUS Digital employed to mitigate risks and accelerate ramp-up times for new hires is shared for attendees' implementation.

Live Demonstrations of AI Solutions

TELUS Digital will offer significant insights through live demonstrations of their AI-powered CX solutions at Booth 1108. Attendees will have the chance to experience the following:

• - Fuel iX Agent Trainer: Discover how AI-driven training tools enhance agent readiness and reduce time-to-competency across various sectors, including gaming, travel, and telecommunications.
• - Fuel iX Agent Assist: Experience real-time AI support that aids agents during customer interactions by providing timely information, recommendations, and best next actions. This aims to improve handling times and first-contact resolutions significantly.

Networking Opportunities

CCW Las Vegas is more than just an exhibition; it's a hub for networking and collaboration. Beyond the exhibition floor, TELUS Digital will host several networking events, including an exclusive field trip to their Las Vegas contact center on June 25th. Participants can register to see how TELUS leverages AI and automation to transform customer experiences, while also learning about their partnership with Zendesk.

Additionally, a happy hour and networking event on June 23rd will provide an excellent opportunity for executives in tech and AI to engage and exchange ideas. Tickets for this evening gathering are limited, ensuring an intimate setting for meaningful conversations.

Conclusion

The upcoming CCW Las Vegas 2026 is set to be a landmark event for those involved in customer experience and AI. With TELUS Digital leading the way in innovative solutions and thought leadership, attendees can expect to leave with valuable insights and actionable strategies to elevate their own customer engagements. For more details on the event and TELUS Digital's initiatives, visit their event page or contact the team directly.