Viator's 2025 Experience Awards Highlight Top Travel Adventures Globally

The 2025 Viator Experience Awards: An Unforgettable Journey Awaits



As the world's leading marketplace for travel experiences, Viator has unveiled the winners of the highly anticipated 2025 Experience Awards. Now in its fourth year, the awards recognize exceptional tours, activities, and experiences from across the globe, chosen by a vast community of travelers. This year, more than 450 remarkable tours and experiences have been recognized, showcasing the evolving desires of today’s explorers.

In a statement from Viator's VP of Marketing, Laurel Greatrix, she emphasized how the awards raise the standards for travel experiences, highlighting that the winners not only represent the pinnacle of adventure but also reflect the more personal connections travelers seek with destinations. "We're proud to raise the bar once again with Viator's Experience Awards, celebrating the world's best things to do and the exceptional operators who make them happen," said Greatrix.

Exciting Travel Trends for 2025


According to the latest trends report by Viator, the overarching theme for 2025 revolves around immersive learning, thrilling outdoor escapades, and culturally rich experiences. This year's winners illustrate these trends, offering activities that enable travelers to engage deeply with local communities and natural environments.

Immersive and Interactive Learning Experiences


Today's travelers are looking for more than mere sightseeing opportunities; they seek to participate and learn from their adventures. Experiences such as crafting workshops and culinary classes have seen a significant rise in demand. For instance, highlights from this year’s award-winning activities include:
  • - Paris French Bakery Behind the Scenes Experience (Paris, France)
  • - Pastamania - Florence Pasta Making Class (Florence, Italy)
  • - 1-Hour Japanese Archery Experience in Kyoto (Kyoto, Japan)
  • - Dance Class in a Secret Rooftop of the Old City (Cartagena, Colombia)
  • - Khinkali and Khachapuri Cooking Class (Tbilisi, Georgia)
  • - Private Surfing Lessons in Waikiki (Oahu, Hawaii)

Thrilling Outdoor Adventures


Outdoor experiences have grown in popularity, and the 2025 awards further showcase this trend. Nearly 50% of the honored experiences occur in natural settings, presenting travelers with opportunities for breathtaking excursions and wildlife interactions. Award-winning outdoor adventures featured this year include:
  • - Ubud Monkey Forest and Jungle Swing (Ubud, Indonesia)
  • - Kaituna River White Water Rafting (Rotorua, New Zealand)
  • - Half-Day Hiking Tour at Multnomah Falls (Portland, Oregon)
  • - Golden Circle and Kerid Crater Tour (Reykjavik, Iceland)
  • - Panama Monkey and Sloth Jungle Habitat Tour (Panama City, Panama)
  • - Morning Desert Safari with Quad Biking (Dubai, UAE)

Unique Cultural Experiences


Travelers have also shown an interest in cultural experiences, with a shift towards small group settings that enable deeper engagement with local history and traditions. Award-winning cultural experiences with a twist include:
  • - Prague Ghost and Legend of Old Town Walking Tour (Prague, Czech Republic)
  • - San Jose Bites and Sights Walking Food Tour (San Jose, Costa Rica)
  • - Hanoi Night Motorbike Tours (Led by Women) (Hanoi, Vietnam)
  • - Guided Bike Tour of Amsterdam's Highlights (Amsterdam, Netherlands)
  • - Tokyo Sumo Entertainment Show (Tokyo, Japan)

Discover Your Next Adventure


For those eager to embark on new adventures, Viator caters to a diverse array of interests with approximately 400,000 unique experiences available for booking. Whether you're in search of cultural immersion, outdoor thrills, or moments of connection with local people, Viator’s extensive collection of award-winning experiences can provide just the journey you seek.

To explore the full list of award winners and start planning your next adventure, visit www.viator.com or download the Viator app from the App Store or Google Play.

About the Viator Experience Awards


Recognized as the largest travel experiences marketplace, Viator highlights top experiences based on various factors, including traveler reviews and booking volumes. The 2025 awards showcase the best experiences in 11 regions worldwide and offer a glimpse into the diverse activities available to travelers, raising the bar for what defines meaningful and memorable travel today.

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