Groove Technology Solutions Chosen by Cardinal Group as Key Property Technology Provider

Groove Technology Solutions, recognized as a national frontrunner in comprehensive property technology tailored for multifamily and student housing, has been officially designated by Cardinal Group as the Recommended Cardinal Standard Provider. This partnership marks a significant collaboration within the property management landscape, as Cardinal Group manages a vast portfolio comprising over 115,000 student housing beds across the United States. By integrating Groove's innovative technological solutions, Cardinal Group aims to streamline operations and improve the overall living experience for residents.

Lance Platt, President and CEO of Groove Technology Solutions, expressed enthusiasm for the partnership, stating, "Our collaboration with Cardinal Group is rooted in a mutual vision for developing smarter and more interconnected communities. By leveraging our technological expertise alongside Cardinal's operational excellence, we strive to enhance the functionality of their properties, benefiting every resident in the process."

The offerings from Groove Technology Solutions are comprehensive and tailored to the multifamily and student housing sectors, featuring over 15 technology solutions. These encompass essential services such as infrastructure management, access control, security systems, and smart building technologies. Moreover, Groove invests in partnerships with over 90% of leading original equipment manufacturers (OEMs) and prominent hardware suppliers, establishing fully integrated technology ecosystems across its projects.

This partnership is significant for Cardinal Group as it avails numerous benefits:

  • - Streamlined System Management: With Groove as a single-source provider responsible for installation, integration, and ongoing support, property management becomes more manageable and efficient.
  • - Cost Reduction: Groove utilizes its extensive network of industry partners to provide competitive pricing and consolidated vendor management, leading to substantial savings.
  • - Minimized Risks and Improved Timelines: With Groove’s experienced project planning and implementation team, potential risks are minimized, ensuring timely project completions.
  • - Thorough Technology Audits: Groove performs comprehensive evaluations of existing systems and vendor contracts, offering clear and actionable recommendations for technology upgrades.
  • - Continuous Customer Support: Ongoing assistance is provided not only for new installations but also for optimizing existing systems, ensuring performance remains at an optimal level.

Will Conroy, Vice President of Strategy Offerings at Cardinal Group Companies, commented on the partnership, stating, "Groove’s capacity to assess and implement complex technology solutions at scale positions them as a valuable ally for Cardinal Group. Their extensive reach and commitment to customer care resonate perfectly with our goal of creating unparalleled living experiences for our residents."

With a successful track record of property installations nationwide, Groove Technology Solutions prides itself on its expertise, structured processes, and a wide-ranging network of preferred hardware partners. Every project managed by Groove undergoes thorough lifecycle management, including up-front planning, dedicated implementation, and robust customer support. This approach guarantees a uniformly high quality and reliability throughout the entire Cardinal Group portfolio.

About Groove Technology Solutions


Located in Salt Lake City, Utah, Groove Technology Solutions stands as a premier provider of integrated property technology for a diverse range of properties including hospitality, senior living, multifamily, and commercial establishments. Their service suite includes managed television, Wi-Fi, and phone services, smart building functionalities, security systems, and vital infrastructure connecting these solutions. With a team of passionate tech professionals, Groove aims to deliver innovative solutions alongside exceptional customer service, driving growth for businesses in the property sector.

About Cardinal Group


As a leading real estate management company, Cardinal Group specializes in managing student and multifamily housing across the United States. Their expansive portfolio not only includes over 115,000 student housing beds but also 14,000 conventional multifamily units. Cardinal Group is dedicated to delivering exceptional living experiences through innovative management strategies and operational excellence. Explore more about their services at www.cardinalgroup.com.

Topics Business Technology)

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