PowerBilt Holdings Reveals Major Initiatives for 2025 With HEAD Sport Partnership
PowerBilt Holdings Announces Major Developments for 2025
PowerBilt Holdings is kicking off 2025 with significant news that promises to enhance its presence in the golf industry. The company has officially entered a global licensing agreement with HEAD Sport GmbH, a renowned name in premium sports equipment. This partnership marks the beginning of a new line of HEAD golf equipment, combining HEAD's advanced technology and reputation with PowerBilt's extensive legacy in golf manufacturing, which spans an impressive 109 years.
Under this licensing agreement, PowerBilt will assume the role of exclusive global licensee for HEAD's golf equipment. This collaboration will result in a diverse range of golf products, designed for both junior and adult golfers. The lineup will include golf sets, balls, accessories, and a Players Series featuring premium golf bags, woods, irons, wedges, and putters. Paul Boe, President of PowerBilt Holdings, expressed excitement about the collaboration, stating, "We are very pleased and excited to partner with a world-class brand such as HEAD for golf, which feels like a natural extension from their strength in ski and tennis. Together, we can significantly grow this brand globally."
The official launch of this new product line will coincide with PowerBilt's appearance at the prestigious 2025 PGA Merchandise Show in Orlando, Florida, taking place from January 22 to 24. Attendees can find PowerBilt at Booth #2300, where the company will unveil its newest innovations, including the much-anticipated Atlas Irons, Wedges, and limited-edition Putters. This new catalog of premium Atlas golf clubs is being designed for custom builders and fitters, allowing for more tailored golfing experiences.
Beyond the product expansions, PowerBilt is also excited to showcase its partnership with two notable industry artisans: Larsen Golf Co. and Steurer Co. These collaborations will cater to the vintage golf community and aficionados who appreciate the art of the game. As a brand committed to its heritage, PowerBilt is dedicated to maintaining authenticity while evolving its offerings.
Paul Boe encourages attendees of the PGA Merchandise Show to visit their booth for exclusive previews of the new product ranges and to discuss potential distribution partnerships, as the company seeks to expand its global reach.
About PowerBilt Holdings
Founded in 1916, PowerBilt has a strong legacy and history within the golf sector, gaining recognition for its products' performance and quality. The brand is known not just in the U.S. but also across key golf markets worldwide, including Canada, South America, Europe, South Africa, Asia, Australia, and New Zealand. Previously owned by Hillerich & Bradsby, PowerBilt was acquired by Hilco Streambank in January 2017, marking a new chapter in its vast history.
About HEAD Sport
HEAD is a prominent global brand recognized for premium, high-performance sporting equipment and apparel that caters to athletes across various sports, including skiing and tennis. With a diverse product range encompassing alpine skis, tennis racquets, and more, HEAD has established a strong reputation for quality and innovation in the sports industry.
The announcements by PowerBilt Holdings mark an encouraging step forward in its continued evolution within the golfing community, combining rich tradition with fresh, innovative approaches to meet the needs of modern golfers. As the partnerships and new products roll out, all eyes will be on how they reshape the landscape of golf equipment in 2025 and beyond.