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Dive Expands 'Hassaku': The Tourism SaaS Revolutionizing Personnel Management

Dive, a pioneering venture based in Shinjuku, Tokyo, has made significant strides in the tourism sector with its specialized software-as-a-service (SaaS) offering called 'Hassaku.' As of January 2026, the number of facilities utilizing Hassaku has grown to an impressive 171, primarily encompassing major hotel and resort chains.

About 'Hassaku'

Launched in May 2025, 'Hassaku' aims to simplify the complexities of personnel management in the tourism industry, which often faces fluctuating demand. The application streamlines several tasks that were previously conducted using paper and Excel, including order management for recruitment agencies, managing introductions, and overseeing the extension or conclusion of staff contracts. This consolidation alleviates the burden on back-office operations for accommodation and tourism businesses.

The software is a product of Dive's commitment to the tourism industry, backed by insights gained from over 5,900 facilities across Japan since its inception in 2002. With a design tailored to meet the unique workflows and operational realities of the tourism sector, 'Hassaku' can flexibly respond to short-term staffing needs. To ensure continuous improvement and alignment with real-world demands, Dive also incorporates generative AI into its development processes, enhancing its engineering efficiency.

Future Developments

Looking ahead, Dive plans to introduce attendance management functionality to 'Hassaku.' This development will create a comprehensive platform that handles everything from personnel onboarding to employment management and attendance tracking. The ultimate aim is to boost operational efficiency and productivity for tourism operators.

Through 'Hassaku,' Dive is committed to driving digital transformation (DX) in personnel management within the tourism industry. The company's vision extends beyond mere efficiency; it seeks to foster sustainable human resource utilization and enhance the overall value of the sector. For more details about 'Hassaku,' please visit here.

Dive Inc. Overview

• - Company Name: Dive Inc.
• - Founded: March 2002
• - CEO: Kiyoshi Shoji
• - Headquarters: 2F/3F PMO Shinjuku Gyoenmae, 2-1-12 Shinjuku, Tokyo 160-0022
• - Website: dive.design

Dive operates as a venture that addresses the key challenges facing Japan's tourism sector, contributing to the resolution of the industry’s primary issue—staff shortages. Annually, the company has successfully generated 14,555 tourism-related positions for both Japanese and foreign workers, collaborating with over 5,900 tourism facilities across all 47 prefectures.

Additionally, Dive is engaged in regional revitalization projects in six non-tourist locations, including underpopulated areas and municipalities at risk of disappearing. By developing direct-to-consumer tourism initiatives, the company seeks not just to generate revenue and secure foreign currency but to contribute to sustainable regional development through partnerships with local businesses. The firm is also proactively expanding its IT initiatives, including the operation of GLAMPICKS, a web media platform focused on glamping facilities, aimed at supporting accommodation businesses in attracting customers.