Exciting New Event "Kirin Hyoketsu Ice Magic" Featuring Actor Mayu Horita

Kirin Beer Co., under the leadership of President Hideki Horiguchi, has launched its vibrant fruit-flavored drink, "Kirin Hyoketsu". This summer, from August 1 to 3, 2025, a unique experiential event called "Hyoketsu Ice Magic" will take place in Shibuya, Tokyo. Employing Sharp's remarkable ice slurry refrigeration technology, this event invites participants to experience an innovative way of enjoying this beloved drink.

During the event, as soon as the refreshing "Hyoketsu" is poured into a glass, it freezes into a slushy consistency, creating a delightful and chilling drinking experience that captures the essence of summer.

The event marked its official opening on August 1, 2025, with a special appearance by actress Mayu Horita, who is currently starring in the new Hyoketsu TV commercial. With her refreshing outfit that echoed the summer theme, she expressed her excitement about witnessing her image showcased throughout the venue. “It’s surreal to see myself this big!” she exclaimed while flashing a smile.

Mayu shared behind-the-scenes stories from the commercial shoot, expressing, “It was so much fun! We created beautiful scenes while running, which made me feel the summer festival ambiance even before the season kicked off.” Her enthusiasm for the new product was evident as she prepared to experience the "Hyoketsu Ice Magic" first-hand on stage.

Once it was her turn, Mayu eagerly stated, “This is truly a magical experience!” Utilizing Sharp's cooling technology, the "Hyoketsu" quickly transformed into a frozen state. This event symbolizes a significant collaboration between Kirin Beer and Sharp, marking a first in achieving such success with alcoholic beverages.

As she demonstrated the pouring technique, the audience erupted with applause at her skillful execution. Mayu remarked, “I was so nervous, but I aimed to enjoy every moment while pouring from that height, which was a first for me!” Immediately after successfully performing the ice magic, she toasted with her beautifully frozen drink and joyfully declared, “This is amazing! I've never experienced anything like this. The drink is smooth and refreshing, and I can't wait for everyone to try it!”

When asked about her plans for the summer, Mayu expressed her desire to visit the beach with her newly born niece, envisioning a perfect scenario of enjoying Hyoketsu while making cherished family memories. She encouraged everyone to join the event, stating, “This Hyoketsu Ice Magic is a one-of-a-kind experience to be enjoyed in person. I hope everyone can come with friends and family and enjoy this refreshing, exciting summer together!”

Event Details

- Event Duration: August 1 (Friday) 17:00 – 21:00, August 2 (Saturday) 12:00 – 21:00, August 3 (Sunday) 12:00 – 20:00
- Venue: MEDIA DEPARTMENT TOKYO, 19-3 Udagawacho, Shibuya, Tokyo
- Participation Fee: 500 JPY per person
- Experience Content: Each participant can purchase an "Ice Magic" experience kit paired with either "Hyoketsu Sicilian Lemon", "Hyoketsu Pineapple", or "Hyoketsu Unsweetened Lemon AL C.7%" and enjoy the unique overcooling experience. Only one drink will be available for purchase per person.

This innovative summer experience awaits all who wish to indulge in the refreshing appeal of "Hyoketsu Ice Magic." Make sure not to miss out on this unforgettable event!