#China #Hisense #Smart Home #Qingdao #CES 2025

Hisense Shakes Up Home Entertainment with AI Innovations

At the CES 2025, Hisense made headlines as it unveiled a groundbreaking range of artificial intelligence (AI)-driven innovations designed to redefine the home entertainment and smart living landscape. Under the theme 'AI Your Life', the leading global brand in consumer electronics and home appliances captured the audience's attention with its premium offerings and revolutionary technologies. With a focus on delivering cinema-level experiences at home, Hisense showcased a multitude of products that aim to enhance both entertainment quality and daily living.

A New Frontier in Display Technology

One of the standout products presented was the 116-inch TriChroma LED Television, which utilizes cutting-edge RGB Local Dimming Display Technology. This state-of-the-art television is powered by Hisense's proprietary Hi-View AI Engine X, which employs advanced AI algorithms to enhance image quality through features like AI Peak Brightness, AI RGB Local Dimming, and AI Clear Voice. These functionalities ensure dynamic contrast, brightness, and color adjustments that allow viewers to enjoy vibrant and lifelike images, complemented by superior sound quality.

Moreover, Hisense introduced the world's first consumer-friendly 136-inch MicroLED display containing over 24.88 million self-illuminating LEDs, setting a new milestone in accessible high-end display technology.

Elevating the Audiovisual Experience

The U7 and U8 TV series, also on display, incorporate the Hi-View Engine Pro, which optimizes audiovisual experiences through real-time image analysis. This allows for advanced features such as 4K Upscaling and enhanced color corrections, while the flagship U9 series further elevates the experience with the cutting-edge Hi-View Engine X.

Hisense also highlighted its partnership with the global Smart TV platform VIDAA, which utilizes AI-driven recommendations tailored to user preferences, ensuring a rich and varied entertainment experience.

Immersive Gaming and Viewing Solutions

Shifting the focus to immersive entertainment, Hisense showcased its innovative Laser TV technology, revolutionizing large-screen enjoyment. Their Gaming Laser Cinema products, engineered for peak performance with Microsoft Xbox consoles, promise to deliver unparalleled gaming experiences. Notable products like the PX3-PRO Laser Cinema and the C2 Ultra 4K Laser Mini Projector enhance gameplay with expansive projection areas and exceptional image quality, including Dolby Vision and IMAX Enhanced technologies.

Compacting convenience, the Hisense Compact Laser TV allows for easy transport and installation while providing remarkable image clarity through pioneering TriChroma Laser Technology. Their latest rollable Laser TV combines projector and screen functionality, catering to different lifestyle needs while maintaining stunning visual fidelity.

In further innovation for health-conscious viewing, Hisense achieved the Low Blue Light Certification from TÜV Rheinland for its entire television range, with premium models also receiving Flicker-Free Certification. The PX3-PRO and C2 Ultra 4K products boast even stricter standards for minimal harmful blue light emissions while ensuring vibrant colors across a wide spectrum.

A Vision for Smart Living

Hisense's booth also featured visions for the smart home of tomorrow, showcasing the ConnectLife platform that interconnects and controls all smart Hisense devices seamlessly. Among the innovations were the Hisense Washer-Dryer Series 7S, equipped with AI for effortless function through the ConnectLife app, integrating advanced features with stylish designs.

The ConnectLife-enabled refrigerator BCD-780W was another highlight, showcasing AI capabilities such as inventory management, expiration reminders, and personalized recipe suggestions, demonstrating how technology can simplify daily life.

The Uni-series air conditioners kept guests comfortable, leveraging the latest in AI technology to adjust settings for optimal environmental control through smart sensors.

In a powerful collaboration, Hisense partnered with Microsoft to utilize the Azure OpenAI Service, venturing into customized AI-driven user experiences. Features include the AI Recipe Assistant on the Smart-Living platform, enhancing usability and engagement on multiple levels.

Hisense's efforts reflect a commitment to exceeding contemporary entertainment expectations and improving daily life through innovative technology, asserting the promise of enhancing life experiences through pioneering solutions. The CES 2025 display not only highlights their revolutionary advancements in home entertainment but embodies Hisense's vision for a smarter, more interconnected future.

About Hisense

Hisense is a global leader in household appliances and consumer electronics. Ranked second worldwide for total TV shipments and number one for TVs over 100 inches, Hisense is rapidly expanding across more than 160 countries and is renowned for its multimedia, appliance products, and intelligent IT solutions.