#London #United Kingdom #Perfume #Laura Ashley #Nirvana Brands

Laura Ashley's New Fragrance Collection

Laura Ashley, the esteemed British brand known for its distinct floral prints and timeless designs, has unveiled a captivating new collection of fragrances in collaboration with Nirvana Brands. This launch features four unique scents that beautifully honor the essence of the British countryside, each inspired by Laura Ashley's iconic archival prints.

The fragrances—Serene Meadows, Floral Fancy, Joy of Primrose, and Wild Woodland—translate the visual language of Laura Ashley into a sensory experience, melding romanticism and elegance with nature’s beauty. The collection was meticulously developed with renowned perfumers Clément Marx and Romain Almairac and produced in Wales, the brand's birthplace.

Each scent embodies a different aspect of the idyllic British landscape, evoking feelings of serenity and nostalgia. "This collection represents a significant return for Laura Ashley to the luxury fragrance market, translating our iconic patterns and legacy into a new sensory dimension," shared Rachel Terrace, Chief Growth Officer at Marquee Brands, the parent company of Laura Ashley.

Cecile Budge, Chief Operating Officer at Nirvana Brands, emphasized the intent behind these fragrances, stating, "Laura Ashley is a quintessential British brand, rooted in design excellence. We aimed to bring the prints to life, creating sophisticated scents that transport wearers to different places, allowing them to feel freedom through fragrance."

The launch marks a pivotal moment in the brand's lifestyle evolution, as it provides customers with an immersive way to experience Laura Ashley in their daily lives. The fragrances are available for £89 (100ml) through both next.co.uk and lauraashleybeauty.com, with plans for global retail expansion throughout 2026.

About Laura Ashley

Founded in 1953 in London, Laura Ashley has become one of the most cherished home, fashion, and lifestyle brands worldwide, recognized for its timeless patterns and iconic designs. The brand epitomizes quintessential British style, offering clothing, home textiles, furniture, and more, all characterized by distinctive floral patterns and modern romanticism. As part of Marquee Brands’ portfolio, Laura Ashley continues to thrive as a symbol of quality and design sophistication.

About Nirvana Brands

Nirvana Brands Limited stands as a leader in the fragrance industry, focusing on brand creation and management. The company aims to own, license, and distribute trusted beauty brands globally, driving sustainable long-term growth for its portfolio, which includes notable names like Subversive Scents by The Rolling Stones and Sarah Jessica Parker.

The launch of this exquisite fragrance collection not only marks a new chapter for Laura Ashley but also invites fans to engage with the brand in an entirely fresh and appealing manner. Experience the floral charms and serene notes of the Laura Ashley Parfum Collection, a delightful homage to British heritage and craftsmanship.