#Japan #Tokyo #Peppermint #Earth Pharma #Gokish

New Approach to Cockroach Control: Prevention and Elimination

In the ever-challenging battle against cockroaches, Earth Pharma Co., Ltd. is stepping up with a groundbreaking product that promises both effective elimination and prevention. The innovative product, titled 'Gokish Su, Sugoi! Peppermint Scent', is set to hit the shelves across Japan on February 2, 2026. This product caters to the demand for a simple yet effective solution to maintain a pest-free home.

Product Overview

The 'Gokish Su, Sugoi!' line has been well-received, allowing consumers to address their cockroach problems with just a single push of a spray. The series aims to provide a user-friendly experience by combining ease of use with effective pest management. However, market research indicated that some customers are hesitant to use products with strong chemicals, prompting the introduction of this new scent.

Key Features of 'Gokish Su, Sugoi! Peppermint Scent'

1. Natural Appeal with Peppermint Scent
Responding to consumer needs for a less aggressive scent, this product features a peppermint aroma, making it more appealing for households looking to use natural ingredients in pest control. Peppermint is widely recognized for its efficacy against cockroaches, and this new formulation is designed to attract consumers who value natural solutions.

2. Convenient Elimination and Month-long Prevention
With just one push, users can eliminate existing cockroaches and benefit from a preventive effect that lasts for an entire month. The ease of use can’t be overstated—this product is sufficient for a comprehensive cockroach management strategy throughout the house, from kitchens to hidden corners. Each 16mL bottle offers approximately 60 pushes, efficiently covering areas up to 90 tatami mats (Japanese flooring).

3. Sensitivity to Families with Young Children and Pets
Designed with safety in mind, the low-irritation formula makes it suitable for use in homes with babies and pets. While it can be used with windows open, users should be aware that this may slightly reduce its effectiveness, so adjustments should be made depending on wind conditions.

Product Characteristics

• - Product Name: Gokish Su, Sugoi! Peppermint Scent (60 pushes)
• - Sales Name: Earth Bug Care ATN1a
• - Category: Quasi-drug for pest control
• - Efficacy: Effective against cockroaches, bedbugs, dust mites, and adult mosquitoes as well as flies
• - Size: 16mL (approximately 60 pushes)
• - Price: Open (to be determined)
• - Release Date/Location: February 2, 2026 / Nationwide

Overall, Earth Pharma is committed to providing innovative solutions that meet the needs of today's consumers for effective pest control, ensuring that homes remain a safe and comfortable environment. The introduction of the 'Gokish Su, Sugoi! Peppermint Scent' showcases their dedication to blending efficiency with user-friendly features—all aimed at making life just a bit easier amid the war against unwanted pests.