#Japan #Tokyo #FamilyMart #Convenience Wear #Zip-up Jacket

New Spring Color Launch from FamilyMart's 'Convenience Wear'

FamilyMart, based in Minato, Tokyo, has announced the addition of a new beige color to its original apparel brand, 'Convenience Wear'. This new color will be available for the sought-after 'Zip-up Jacket' and 'Jogger Pants' starting January 23, 2026, at approximately 16,400 FamilyMart outlets nationwide.

The Popular 'Zip-up Jacket' and 'Jogger Pants' Make a Spring Statement

Since its launch in 2021, 'Convenience Wear' has been developed in collaboration with renowned fashion designer Hiroshi Ochiai, promoting the slogan 'Good Material, Good Technology, Good Design'. It has made waves in the fashion world, offering quality clothing that is easily accessible at convenience stores, creating a new shopping culture.

The 'Zip-up Jacket' made its debut in the Spring/Summer 2025 collection, proving to be a hit among consumers. The matching 'Jogger Pants' have also been a hit, helping to enrich outfit options for customers, with sales surpassing 150,000 units combined. The introduction of the new beige color aims to provide even more options for stylish layering, perfect for pairing with T-shirts and socks to complete a total look.

Exciting Clearance Sale with 50% Off on Select Items

In appreciation of loyal customers, FamilyMart will hold a clearance sale from February 3 to February 28, 2026, offering 50% off a variety of select items. This includes popular choices such as the 'Reheat', cotton cardigans in black and white, and various styles of socks. Now is the perfect opportunity to purchase warm essentials at an unbeatable price.

Sale Details

• - Promotion Period: February 3 - February 28, 2026
• - Locations: Approximately 16,400 FamilyMart stores across Japan

Note: Availability of sale items may vary by store, and items will be marked accordingly.

Product Details

Zip-up Jacket

• - Price: ¥3,628 (tax inclusive: ¥3,990)
• - Region Available: Nationwide
• - Description: This jacket features a water-repellent, UV-cut, and stretchy high-function material, promising exceptional comfort. The classic design caters to a wide range of customers and occasions. It has gathered attention for its stylish gathered sleeves and pairs perfectly with matching jogger pants. Limited quantities available.
• - Colors: Beige, Black
• - Sizes: M/L

Jogger Pants

• - Price: ¥2,719 (tax inclusive: ¥2,990)
• - Region Available: Nationwide
• - Description: Featuring similar high-function material as the jacket, these joggers also come in beige in addition to the current black option. With a comfortable fit thanks to its elastic waist and hem, they cater to various settings. They can be stylishly worn as a set with the zip-up jacket. Limited quantities available.
• - Color: Beige
• - Sizes: M/L

About Hiroshi Ochiai

Hiroshi Ochiai, a fashion designer born in Tokyo in 1977 and a graduate of Bunka Fashion College, launched 'FACETASM' in 2007. He has since won numerous awards, including the Newcomer Award and the Grand Prize at the Mainichi Fashion Awards. Notably, he created attire for the flag handover ceremony at the closing ceremony of the Rio 2016 Olympics and continues to showcase collections at Paris Men's Fashion Week. He has collaborated with international brands including NIKE, Coca-Cola, and LEVI'S.

FamilyMart remains committed to its mission, 'With you, Convenience, FamilyMart', striving to connect with each customer and serve as an indispensable resource in local communities.