Exciting Collaborations Bringing Gourmet Delights from JAL and Lawson to Your Local Store

Taste the Excitement: JAL and Lawson's Gourmet Collaboration

On February 24, 2026, a culinary collaboration between Lawson and Japan Airlines (JAL) will launch twelve enticing new products. This partnership leverages the resources and networks of both companies, aiming to reignite excitement in consumers amid rising living costs. With a focus on providing delicious experiences, the collaboration features beloved items like premium roll cakes and iconic fried foods.

A Menu of Innovation

Premium Roll Cakes

The highlight of the collaboration is the introduction of eight unique premium roll cakes, each crafted to showcase local ingredients and flavors from across Japan. Seven JAL flight attendants, who are well-versed in local specialties, spent nearly ten months developing these products. Each cake embodies the essence of its region, utilizing ingredients such as Haskap from Hokkaido, Kito Yuzu from Tokushima, and black sugar from Tarama Island. Additionally, regional delicacies like Akita's famous “Babahera Ice” and Osaka's cherished “Mixed Juice” inspire several cake creations.

Fried Foods

The partnership also includes three fried foods: the beloved “Karaage-kun,” “L-Chiki,” and “L-Kara.” These items will reflect the flavors of JAL's long-time favorite “Onion Consomme Soup,” developed by JAL's in-flight meal team. To celebrate this launch, JAL will also serve this soup on all domestic flights from February 24 to March 31, ensuring that customers can enjoy a taste of their flying experience even on the ground.

Unique Snacks

Completing the lineup is a special collaboration snack—a gummy blend featuring JAL's popular “Sky Time” beverage alongside UHA Mikakuto's chewy “Kororo” gummies. This offering promises a unique texture and flavor that embodies the spirit of both brands.

A Commitment to Quality and Community

Founded in 1975 in Toyonaka City, Osaka, Lawson recently celebrated its 50th anniversary. As part of its “Happy Town Operation,” which runs from June to the end of February, Lawson has committed to enhancing customer experiences through various initiatives. This includes increasing product quantities without raising prices and reimagining its first store's exterior, highlighting its dedication to customer satisfaction and community happiness. The collaboration with JAL epitomizes these values, merging premium-quality products with local pride.

JAL, with its robust ESG strategy, is dedicated to creating social and economic value through travel and connectivity. This collaboration enhances its mission to energize communities across Japan using its extensive network. Additionally, by combining in-flight products with Lawson's local offerings, JAL aims to deliver the excitement of travel directly to consumers.

Looking Ahead

Both Lawson and JAL are committed to leveraging their resources to provide exceptional culinary experiences to customers nationwide. As they explore future collaborations, they remain focused on delivering “deliciousness” and “excitement” to the people of Japan. This partnership is just the beginning of what both companies hope will be a long-lasting relationship, paving the way for more exciting offerings to come.

Experience the gourmet delights of Lawson and JAL’s collaboration and indulge in the flavorful journey they have prepared for you beginning February 24!