Rilakkuma Takes Over Shibuya with Giant Dry Shampoo Event!
In an exciting collaboration, NatureLab's 'Diane Perfect Beauty' hair care line is set to launch a special dry shampoo featuring the beloved character Rilakkuma. To celebrate this unique partnership, a special two-day event will take place at MAGNET by SHIBUYA109 on May 23rd and 24th, 2026. This event promises a delightful experience, allowing attendees to test the new dry shampoo while immersing themselves in Rilakkuma's charming universe.
The event will feature a designated area where the Rilakkuma collaboration dry shampoo, launching on May 1st, will be available for attendees to try. Visitors who follow both the official Diane and Rilakkuma Instagram accounts and share their event experiences through Stories will receive an exclusive puffy sticker featuring adorable designs. However, supplies are limited, making this collectible an exciting treat!
Moreover, a giant dry shampoo photo spot will be set up, creating the perfect backdrop for memorable photographs alongside Rilakkuma-themed decorations. Guests are encouraged to capture their memories and share them online, adding to the event's festive atmosphere.
In addition to the event, a special London bus wrapped in vibrant Rilakkuma visuals will be cruising the streets of Shibuya from May 11th to May 24th, creating more buzz and excitement around this iconic character.
The collaboration dry shampoo, which can be purchased online at NatureLab's official e-commerce store, offers customers a fun incentive: a complimentary puffy sticker with each order while supplies last. To learn more about this delightful partnership and its adorable products, visit NatureLab.
Developed to refresh hair and scalp without water, Diane's dry shampoo uses micro-powder to absorb excess oils and sweat, leaving hair feeling clean and refreshed. Customers can choose from three tempting fragrances that cater to different moods and situations:
Rilakkuma is a laid-back bear who enjoys a cozy life with his friends Korilakkuma and Kiiroitori, living in the home of an OL named Kaoru. While the identity of the person beneath the costume remains a mystery, Rilakkuma is passionate about food and enjoys hotcakes, omurice, pudding, and dango. Rilakkuma’s character embodies the essence of comfort and relaxation, appealing to many fans throughout the world. For more information about Rilakkuma, check out the official San-X website.
With over 1,000 unique original characters, San-X continues to enchant fans through products, events, and various media, blending cuteness with a touch of humor.
The collaboration between Rilakkuma and NatureLab's Diane line highlights their shared commitment to creativity, making this event not just a product launch but a sensory experience for Rilakkuma lovers everywhere.
The event will feature a designated area where the Rilakkuma collaboration dry shampoo, launching on May 1st, will be available for attendees to try. Visitors who follow both the official Diane and Rilakkuma Instagram accounts and share their event experiences through Stories will receive an exclusive puffy sticker featuring adorable designs. However, supplies are limited, making this collectible an exciting treat!
Moreover, a giant dry shampoo photo spot will be set up, creating the perfect backdrop for memorable photographs alongside Rilakkuma-themed decorations. Guests are encouraged to capture their memories and share them online, adding to the event's festive atmosphere.
Event Details
- - Dates: May 23-24, 2026
- - Time: 10:30 AM to 6:00 PM
- - Location: Entrance Event Space, MAGNET by SHIBUYA109, 1-23-10 Jinnan, Shibuya, Tokyo
In addition to the event, a special London bus wrapped in vibrant Rilakkuma visuals will be cruising the streets of Shibuya from May 11th to May 24th, creating more buzz and excitement around this iconic character.
The collaboration dry shampoo, which can be purchased online at NatureLab's official e-commerce store, offers customers a fun incentive: a complimentary puffy sticker with each order while supplies last. To learn more about this delightful partnership and its adorable products, visit NatureLab.
About the Rilakkuma Dry Shampoo
Developed to refresh hair and scalp without water, Diane's dry shampoo uses micro-powder to absorb excess oils and sweat, leaving hair feeling clean and refreshed. Customers can choose from three tempting fragrances that cater to different moods and situations:
- - Unscented: Ideal for occasions when you prefer no lingering fragrance.
- - Fresh Citrus Pear: A bubbly combination of zesty citrus and sweet pear, perfect for uplifting your spirits.
- - Fresh Citrus & Herb (Cool): This invigorating scent combines citrus with herbal notes and menthol, providing a cooling sensation during those hot summer days. Each fragrance comes in both 95g and 40g sizes, priced at 1,320 yen and 968 yen, respectively. All prices include tax and the products will be widely available in drugstores and online starting May 1st, 2026.
What is Rilakkuma?
Rilakkuma is a laid-back bear who enjoys a cozy life with his friends Korilakkuma and Kiiroitori, living in the home of an OL named Kaoru. While the identity of the person beneath the costume remains a mystery, Rilakkuma is passionate about food and enjoys hotcakes, omurice, pudding, and dango. Rilakkuma’s character embodies the essence of comfort and relaxation, appealing to many fans throughout the world. For more information about Rilakkuma, check out the official San-X website.
With over 1,000 unique original characters, San-X continues to enchant fans through products, events, and various media, blending cuteness with a touch of humor.
The collaboration between Rilakkuma and NatureLab's Diane line highlights their shared commitment to creativity, making this event not just a product launch but a sensory experience for Rilakkuma lovers everywhere.
Topics Consumer Products & Retail）
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