ProDriven Global Brands Opens New Innovation Hub in Charlotte
ProDriven Global Brands, a prominent international manufacturer of industrial and construction equipment, has recently inaugurated an innovation hub in Charlotte, North Carolina. This new facility marks a significant investment in advancing the company’s capabilities, particularly within its automotive storage division, which encompasses well-regarded products like WEATHER GUARD and BETTER BUILT.
The Charlotte hub is the third of its kind, joining existing locations in Austin, Texas and Itasca, Illinois. The Austin hub, dedicated to developing safety and fall protection products, complements the Itasca facility, which focuses on products related to safety and climbing. With this new addition, ProDriven aims to bolster its leadership and product development areas, promoting innovation across its brand portfolio.
Recognized as one of Fast Company’s “100 Best Workplaces for Innovators,” ProDriven Global Brands continues to enhance its product development and commercialization strengths. The company prides itself on creating a dynamic work environment, designed to attract top talent and foster creative solutions that meet the evolving needs of the market.
The decision to establish a hub in Charlotte is strategic, given its diverse workforce and robust manufacturing sector. ProDriven believes that the city's environment will accelerate the transformational growth of its global leadership brands, facilitating not only advancements within existing product categories but also opening doors to entirely new professional markets.
"Charlotte stands out as a vibrant hub for innovation and manufacturing, making it an ideal location for our expansion," stated the company spokesperson. "We are committed to leveraging the local talent pool and resources to develop cutting-edge products that reflect our dedication to innovation and quality."
At the heart of ProDriven’s approach is its portfolio of category-leading brands designed for professional users. The company’s ethos revolves around continuous improvement and innovation, which are critical components in maintaining its competitive edge in a rapidly evolving industry.
For a full list of ProDriven’s industry-leading brands and to explore their product offerings, interested parties can visit their official website at
ProDriven Brands.
As ProDriven continues to expand its innovation capabilities, the new Charlotte hub signifies a pivotal moment in the company's journey toward elevating its product development strategies and enhancing its market presence. The focus is clear: to create solutions that stand the test of time and meet the rigorous demands of professional users everywhere, driving the future of industrial and construction equipment forward with excellence and reliability.