#USA #San Francisco #Willow Innovations #Breastfeeding #Wearable Pump

A New Era of Breastfeeding with Willow Wave

Willow Innovations, Inc. has redefined the manual breast pumping experience by introducing Willow Wave, a revolutionary product for breastfeeding mothers. This wearable manual breast pump embodies convenience and comfort, poised to transform how moms approach pumping.

With more than half of breastfeeding moms in the U.S. relying on manual pumps, the need for innovation is palpable. Traditional manual pumps have not substantially evolved in over two decades, leaving many mothers frustrated with their cumbersome design. According to various surveys, mothers frequently express dissatisfaction regarding the lack of discretion, difficulty in using the handle, and the overall bulkiness of conventional models.

Sarah O'Leary, CEO of Willow Innovations, emphasizes the company’s unwavering commitment to enhancing the user experience. She stated, "At Willow, we prioritize women's experiences, refusing to accept outdated designs as sufficient. When product categories haven't been revised for years, it's essential to rethink and reimagine them to better serve our customers."

Continuing this mission, Willow Wave draws inspiration from the beloved Willow Go®, integrating its core design attributes to offer mothers unparalleled freedom while pumping. This innovative product fits securely in-bra, allowing for discreet use, whether at home, work, or on the go. The pump enables women to maintain their daily activities without interruptions, making it easier to pump whenever necessary.

Key Features of Willow Wave
The Willow Wave boasts an array of remarkable features addressing many common complaints associated with manual pumping:

• - Ergonomic Handle: Designed to alleviate hand fatigue, suitably accommodating various hand sizes.
• - Hospital-Grade Suction: With two pumping modes, it ensures optimal milk production and aids in promptly relieving engorgement or clogged ducts.
• - Soft Silicone Flange: Comfortably adapts to diverse nipple anatomies, including elastic nipples, enhancing the overall experience.
• - Leak-Proof Design: The accompanying 5 oz. container incorporates a splash guard and easy-pour spout to eliminate messy spills.
• - Flexibility in Use: With adjustable 34-inch tubing connecting the pump cup and handle, mothers can move freely while pumping.
• - Expert Support Access: Users can benefit from expert-backed guidance and personalized support through the Willow app, ensuring they have resources at their fingertips.

Lauren Scocozza, Vice President of Product at Willow, highlights the thought process behind Willow Wave. She explains, "Women expressed that existing manual pumps can feel awkward, but they appreciate the portability and functionality, especially in travel situations. We embraced the opportunity to reinvent the manual pump, creating a model that is fully in-bra for unmatched mobility, paired with a silent, ergonomic handle for user comfort and ease."

With a launch price of $34.99, Willow Wave is both accessible and FSA/HSA eligible. It can be found on available platforms, including onewillow.com, Target, Walmart, and Amazon.com. This product is more than just another addition to the market; it's a commitment to making manual pumping easier and more comfortable for mothers everywhere.

In conclusion, Willow Wave signifies the dawn of a new breast pumping era. Willow Innovations continues to lead by putting mothers front and center, allowing them to pump on their terms without sacrificing comfort or efficiency. As Willow envisions the future of mothering, they strive to elevate the entire experience with each subsequent innovation.

For more details and to become part of the supportive Willow community, visit onewillow.com or join the conversation on Instagram and Facebook.