Identiv and Tag-N-Trac Join Forces for Innovative Cold Chain IoT Solutions

Identiv and Tag-N-Trac Announce Strategic IoT Partnership for Cold Chain Solutions



In a significant step towards enhancing cold chain tracking, Identiv, Inc., the renowned leader in RFID- and BLE-enabled Internet of Things (IoT) solutions, has teamed up with Tag-N-Trac, a full-stack IoT platform provider. This partnership aims to revolutionize supply chain visibility and compliance specifically tailored for the pharmaceutical industry.

With an increasing need for precise temperature-sensitive product management in pharmaceuticals, this collaboration will initially focus on designing and commercializing IoT solutions dedicated to cold chain logistics. The duo combines Identiv's cutting-edge Bluetooth Low Energy (BLE) smart labels with Tag-N-Trac's RELATIVITY™ Software as a Service (SaaS) platform, which provides comprehensive item-level tracking capabilities, offering actionable insights throughout the supply chain.

The RELATIVITY platform sets itself apart by delivering real-time visibility and traceability for pharmaceutical products. It effectively integrates connectivity with data collection to monitor crucial factors such as product temperature and humidity levels, ensuring regulatory compliance and product integrity. This pioneering solution offers global visibility during both the storage ('In warehouse') and transportation ('In transit') phases of supply chain management, using specially designed smart labels and tags.

Kirsten Newquist, CEO of Identiv, emphasized the urgency for high transparency and data accuracy in the cold chain process, especially amid heightened regulatory scrutiny and public health concerns. "As regulatory requirements and patient safety concerns grow, real-time data and visibility into the pharmaceutical cold chain have become critical," she said. Newquist further noted that the partnership aids pharmaceutical customers in leveraging smart, scalable IoT solutions that not only adhere to strict regulatory frameworks but also enhance operational efficiencies.

Identiv's innovation is in continuously capturing environmental data—monitoring factors such as temperature and condition—as products journey from manufacturing to the end-user. This captured data is then transformed on Tag-N-Trac's RELATIVITY platform into real-time analytics, addressing the status of location, environmental conditions, and the chain of custody. This characteristic makes it particularly beneficial for managing high-value assets like vaccines, biologics, and other medications that require stringent temperature control.

Venu Gutlapalli, CEO of Tag-N-Trac, acknowledged the complexities associated with cold chain visibility in pharmaceutical distribution. Reflecting on the collaboration, he stated, "Cold chain visibility is one of the most complex and vital challenges in pharmaceutical distribution and logistics. Together with Identiv, we're delivering a comprehensive digital solution that gives pharmaceutical companies the confidence and data intelligence to manage temperature-sensitive products safely, efficiently, and in full compliance.”

This partnership signifies a shared commitment between Identiv and Tag-N-Trac in forging a smarter, interconnected pharmaceutical supply chain through advanced IoT solutions. By utilizing this specialized technology, companies within the sector can enhance their operational capabilities while ensuring compliance with industry standards.

For more details about Identiv's innovative IoT solutions, interested parties can contact Identiv directly at media@identiv.com.

About Identiv


Identiv's ground-breaking RFID- and BLE-enabled IoT solutions provide digital identities for physical objects. Their technologies enhance global connectivity across various sectors, including healthcare, consumer electronics, luxury goods, and smart packaging, with over 1.5 billion applications in circulation worldwide. More information is available at identiv.com.

About Tag-N-Trac


Tag-N-Trac is focused on advancing logistics technology through an IoT-driven approach that integrates diverse hardware and software components to resolve complex supply chain challenges. The company is driven by a team of experts with substantial experience in engineering and technology that spans Bluetooth, Wi-Fi, sensors, and positioning technologies. For more details, visit tagntrac.com.

Topics Consumer Technology)

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