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LEPAS Redefines What It Means to Be Premium in Automotive

In an era where the automotive industry is reassessing premium customer values, LEPAS—a brand of New Energy Vehicles (NEVs) under Chery Auto—has come forth with its distinct perspective. The concept of premium for LEPAS is not just about luxury; it's about the everyday experiences that resonate with users through elegant design and intuitive technology.

Understanding Premium Mobility

A representative from LEPAS articulated, "We believe premium means what you feel every day, not just on special occasions." This statement encapsulates the essence of what LEPAS aims to deliver: tranquility in driving, the joy of thoughtful design, and seamless integration into consumers' lifestyles. This understanding of premium mobility drives every product LEPAS creates.

Core Pillars of the LEPAS Brand

LEPAS's vision is encapsulated in three fundamental pillars:
1. Aesthetic Inspiration: Drawing inspiration from the sleekness and agility of a leopard, LEPAS employs a recognizable design language that reflects sophistication.
2. Elegant Technology: Built on the LEX platform, the technology behind LEPAS vehicles is designed to be intuitive, focusing on a smooth user experience by seamlessly integrating safety features.
3. Refined Spaces: The interior design of LEPAS vehicles emphasizes thoughtful planning, premium materials, acoustic comfort, and practicality for daily use.

The LEPAS L6: A Testament to Elegance

The LEPAS L6 is a shining example of these principles. At the 2026 Torino Automotive Design Award (TADA), held on September 11, the L6 won the Best Interior Design in the City Car category, triumphing over 87 models in various segments. The jury praised the spacious and refined cabin, the high-quality materials, and the clever storage solutions, along with the natural integration of technology within the interior.

The cabin features a flat floor in the rear, a sleek 'seagull wing' design, and optimized sound insulation to maintain a calm atmosphere while driving. The LEPAS L6 has already been launched in Thailand, with specifications and availability varying by market.

A Diverse Portfolio for Evolving Needs

LEPAS recognizes that customers should have the freedom to choose a powertrain that aligns with their lifestyles. The brand’s portfolio includes various powertrain technologies catering to different market needs, with NEV models already released in select regions like Thailand and Indonesia. Pre-sales efforts are also underway in specific European markets, indicating LEPAS's growing footprint in the global automotive landscape. Additionally, as part of the Chery Group, the iCAUR brand is poised to launch in multiple European markets soon.

Upcoming Global Lifestyle Week

In a bid to further its mission of embodying elegance in mobility, LEPAS has announced its inaugural Global Week of Elegant Living, themed “TOGETHER IN ELEGANCE,” scheduled for October during the 2026 Chery International User Summit. This event aims to bring together users, partners, and guests across various industries to explore how elegance can shape daily mobility.

The LEPAS initiative signifies a transformative approach in the automotive sector, underscoring the importance of balancing high-quality design with functional technology, ultimately enhancing the everyday lives of consumers. As the brand continues to evolve and adapt to the changing landscape of premium automotive values, its commitment to redefining elegance in mobility remains steadfast.