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Global Instant Noodle Demand Reaches New Heights in 2024

According to the latest data released by the World Instant Noodles Association (WINA), global demand for instant noodles is projected to hit a record 123.07 billion servings in 2024, marking an increase of 2.4% or 2.86 billion servings from the previous year. This surge highlights the continued popularity and resilience of instant noodles worldwide despite economic fluctuations.

Top Noodle Consuming Countries

The list of the top ten countries consuming instant noodles remains unchanged from last year, with China/Hong Kong, Indonesia, and India taking the top three spots.

1. China/Hong Kong: 43.8 Billion Servings

China and Hong Kong lead the world with a combined consumption of 43.8 billion servings, reflecting a 3.8% year-on-year increase of 1.6 billion servings. The growth in demand can be attributed to various factors:

• - A promotion of industrial production, mainly in new energy vehicles and home appliances, fueled by government initiatives.
• - A persistent deflationary environment leading consumers to seek affordable meal options, thereby supporting robust demand for instant noodles.

2. Indonesia: 14.68 Billion Servings

Indonesia maintains its position as the second-largest consumer of instant noodles, with demand growing by 1.0%, totaling 14.68 billion servings. The factors driving growth include:

• - Stable exchange rates and controlled inflation rates, fostering a conducive market environment.
• - The popularity of instant noodles among the youth, especially in ready-to-eat cup formats, is expected to contribute to future growth.

3. India: 8.32 Billion Servings

India's instant noodle consumption, however, saw a decline of 4.1% in 2024, reaching 8.32 billion servings. The ongoing political uncertainty caused by upcoming elections has led to economic stagnation, affecting consumer spending. Additional factors include:

• - Supreme heat waves that impacted overall consumption habits.
• - Increased prices due to tariffs on palm oil affecting the cost of packaged noodles.

Despite these challenges, there are optimistic forecasts for recovery as interest rates are expected to decline and investments rise, which may boost demand for instant noodles once again.

4. Vietnam: 8.14 Billion Servings

Following closely, Vietnam's consumption is noted at 8.14 billion servings, marking a slight increase. Although the previous year saw a decrease, the growth is attributed to:

• - A strong rebound in the economy and new product launches in the instant noodle sector that cater to shifting consumer preferences.
• - Growth in cup noodles due to their convenience and variety.

5. Japan: 5.9 Billion Servings

Japan consumed approximately 5.9 billion servings, reflecting a modest increase of 1.0%. Key observations affecting this trend include:

• - A rise in dining out coupled with a decrease in at-home preparedness due to rising inflation rates.
• - The convenience and affordability of instant noodles have been revitalized in consumer minds, sustaining their market position.

Conclusion

The upward trend in instant noodle consumption reflects the evolving preferences of global consumers who seek quick and affordable meal solutions. Economic factors such as inflation and geopolitical dynamics continue influencing these demands across various regions. The WINA remains focused on improving the quality and expanding the market for instant noodles, ensuring consumers can enjoy this beloved product safely and deliciously.

For detailed data and further insights, visit the WINA website.