#United States #Austin #Mexico City #Quad #Betty

Betty Expands Its Global Footprint: New Offices in Austin and Mexico City

In a significant move underscoring its commitment to growth and innovation, Betty, the renowned Quad agency, has announced the opening of two new offices: one in vibrant Austin, Texas, and another in the culturally rich Mexico City. This strategic expansion is aimed at bolstering Betty's capabilities to meet the increasing demands for creative solutions in fast-growing markets recognized for their cultural impact and creative potential.

The Expansion Details

The new offices will reinforce Betty's position in the market by bringing together talented professionals and localized expertise, which is essential in today's fast-paced advertising landscape. The Austin office officially opened its doors on January 22, 2026, while the Mexico City location is expected to launch in the first quarter of the same year.

Benefits of the Austin Office

The Austin office, located at 804 Congress Ave., is designed to foster creativity and collaboration. Spanning 8,400 square feet, it will host full-time staff alongside a rotating team of over 25 photographers, stylists, and production crew members.

Cari Bucci-Hulings, President of Betty, shared her enthusiasm: “Opening in Austin is a natural fit for Betty. The energy, talent, and culture of the city make it an ideal place to expand our teams and better serve our clients.”

The office aims to utilize advanced AI workflows alongside a dedicated team of creatives, enabling the agency to deliver engaging and relevant content swiftly without losing the essential human element that resonates with audiences.

Strengthening the Mexico City Team

On the other hand, the new 10,000 square-foot office in Mexico City will merge with Quad's media agency, Rise, allowing for a more cohesive strategy that leverages the unique strengths of both entities. Located at Avenida Paseo de la Reforma 296, this new location is anticipated to nurture various brands across sectors such as retail, grocery, and packaging design.

Bucci-Hulings emphasized, “Establishing a physical presence in Mexico City is another exciting next step for Betty. The market is home to incredible talent and new creative opportunities for the agency.” The integration with Rise is expected to create a collaborative hub, enhancing service offerings and client relationships in the region.

Meeting Market Demands

The expansion into these key markets is a direct response to the skyrocketing demand for innovative and strategic creative solutions, particularly from leading brands and emerging challengers alike. With localized teams, Betty aims not only to fulfill these demands but to set a new standard for creativity and production quality.

As the agency grows, it remains dedicated to delivering results-oriented solutions by harnessing both cutting-edge technology and the unique insights gained from local talent. With the new offices in Austin and Mexico City, Betty is well-positioned to enrich its creative output while deepening client relationships.

About Betty

Founded in honor of the late Betty Quadracci, Betty operates as a trailblazing creative agency under the Quad umbrella, offering a comprehensive suite of strategic, creative, design, and content solutions. With a focus on innovation and inclusivity, Betty is committed to developing groundbreaking ideas that yield quantifiable results for its client portfolio.

For more information, you can visit Betty's website.

Conclusion

With these two vital additions to its global presence, Betty not only expands its capabilities but also affirms its mission to revolutionize the advertising landscape by fostering creativity, collaboration, and community engagement. This is an exciting time for Betty as it prepares to serve its clients with renewed vigor from its new offices in Austin and Mexico City.