Matsya's Unatama Don
2025-06-12 01:52:02

Exciting New Dish Alert: Matsya's Unatama Don Launches Soon

Matsya Foods Unveils 'Unatama Don'



Matsya Foods, headquartered in Musashino City, Tokyo, is thrilled to announce the release of its newest dish, 'Unatama Don', set to hit stores from June 17, 2025, at 10 AM.

This delectable dish is a delightful combination of grilled eel, prepared with a special tare sauce and accented by the fragrant aroma of sansho pepper. This year's 'Unadon' will be available for the seventh time and serves as a comforting meal during the transitional summer season, promising to bring a little happiness to your dining table.

The eel is meticulously prepared by being brushed with Matsya's special tare sauce and grilled multiple times to achieve a perfectly crispy exterior while remaining soft and fluffy inside. The unique flavors of the tare and sansho enhance the eel's rich taste, making it an irresistible choice for diners. Additionally, the 'Unatama Don', a new take featuring fluffy eggs paired with the savory eel, makes its debut alongside a fun collaboration dish called 'Unagi Combo Gyudon'. This innovative variant allows patrons to enjoy the best of both worlds—the classic gyudon and the deliciously decadent eel.

Each bite of the 'Unadon' is designed to whisk away the summer heat, providing a delightful and satisfying meal.

Special Discount with Mobile Coupons!


From June 17 to June 24, 2025, customers can take advantage of a limited-time offer through mobile coupons, which will provide a discount of 50 yen off the 'Unadon' when ordering.

Product Details:


  • - Unadon: 980 yen
  • - Double Unadon: 1,680 yen
  • - Triple Unadon: 2,380 yen
  • - Unagi Combo Gyudon: 1,230 yen
  • - Double Unagi Combo Gyudon: 1,930 yen
  • - Triple Unagi Combo Gyudon: 2,630 yen
  • - Unatama Don: 1,130 yen
  • - Double Unatama Don: 1,830 yen
  • - Triple Unatama Don: 2,530 yen

Takeout is available, but miso soup is not included. Additional fees for miso soup apply for takeout orders. All prices listed are tax-inclusive. Shareholder discount vouchers can be used for 'Unadon', 'Unagi Combo Gyudon', and 'Unatama Don'.

Release Information:


  • - Launch Date: June 17, 2025, 10 AM
  • - Applicable Stores: Available in Matsya locations nationwide, excluding select stores.

Start Saving with Coupons and Cashless Payment!


Be sure to check out the array of mobile vouchers provided through Matsya Foods' official app, which also enables easy pre-orders via 'Matsubento Net'. Explore cashless payment options that come with enticing point returns. More details can be found below:

For store-exclusive campaigns or free rice refills on set meals, visit:

In addition, for a glimpse of new menu items, ongoing campaigns, and various exciting stories from Matsya Foods, follow their official account on X (formerly Twitter) @matsuya_foods. Get ready to taste the sensational 'Unatama Don' this summer and participate in the delicious adventure!


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Topics Consumer Products & Retail)

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