#United States #automotive technology #Reno #Mudd Advertising #DealerTrend

Mudd Advertising's Strategic Acquisition of DealerTrend

In a move that promises to reshape the landscape of automotive marketing technology, Mudd Advertising has officially announced its acquisition of DealerTrend, Inc., a prominent technology firm based in Reno, Nevada. DealerTrend is well-known for its innovative contributions in dealer website solutions, inventory management, and API-driven digital services. This acquisition, which unfolded on September 11, 2025, aims to not only enhance Mudd Advertising's technological prowess but also to facilitate significant growth for dealerships across the nation.

Founded in 2001, DealerTrend has gained a strong reputation for simplifying technology for auto dealers, offering solutions that enable them to compete more effectively in the online marketplace. With its rich history, the company has spent over two decades crafting tools and strategies that empower dealerships, making it a fitting addition to Mudd Advertising's suite of services.

Strengthening a Data-Driven Marketing Approach

The acquisition is set to bolster Mudd Advertising's status as a leader in data-driven marketing. By integrating DealerTrend's technologies into its proprietary platform, MuddVision, Mudd Advertising aims to create a comprehensive Automotive Operating System. This system will encompass marketing strategies, prospecting methods, and sales initiatives designed specifically for the automotive industry.

Rob Mudd, Chief Futurist at Mudd Advertising, expressed enthusiasm regarding the deal, stating, "Mudd Advertising has always stood for helping dealers succeed with the best ideas, technology, and execution. DealerTrend's proven digital infrastructure— from websites to APIs— complements our MuddVision platform perfectly. Together, we are delivering the most complete, end-to-end solution for automotive retail marketing."

Key Benefits for Dealers and OEM Partners

The merger introduces several advantages for both dealers and original equipment manufacturer (OEM) partners, including:

1. Enhanced Website Capabilities: DealerTrend's expertise in web solutions and API integration will fortify the digital foundation of MuddVision, providing an improved online presence for dealerships.
2. Seamless Data Activation: The integration will ensure that vital data related to inventory, consumers, and shopping habits flows smoothly into omnichannel marketing campaigns, enhancing engagement and effectiveness.
3. Accelerated Innovation: The collaboration is expected to expedite product development and innovation, offering faster and smarter tools for dealers to maintain competitiveness in a rapidly evolving market.

The joining of forces not only amplifies the technological capabilities of Mudd Advertising but also augments the company’s human resources. DealerTrend's experienced team will integrate into Mudd’s workforce, further enriching the organization's knowledge base and technical skill set, thereby accelerating product development and service delivery.

Robert Avery, the Founder and CEO of DealerTrend, reflected on this pivotal moment, saying, "From the beginning, our mission at DealerTrend has been to simplify technology for dealers and provide them with effective solutions. Joining forces with Mudd ensures this mission continues on a larger scale, with more data, greater reach, and increased impact."

Future Developments

Mudd Advertising is poised to initiate the integration of DealerTrend’s technology promptly, with product enhancements and new capabilities expected to roll out to dealer clients throughout 2025. This progression signals an exciting time for automotive marketing and technology as Mudd Advertising continues to evolve and redefine its offerings in the industry.

With the union of Mudd Advertising and DealerTrend, the future of automotive marketing is not just about participating in a market but about leading it with innovative tools that drive results. As they embark on this transformative journey together, the benefits to dealers and their customers are sure to be profound and far-reaching.

In conclusion, this acquisition highlights the dynamic and ever-changing landscape of automotive technology and marketing, underscoring the importance of strategic partnerships in driving innovation and delivering value to clients in the automotive sector.