#Japan #Sustainable Fashion #Tokyo #Watanomama #Kondo Spinning

Watanomama's Upcoming 2025 AW Collection Popup

Watanomama, the renowned brand under Kondo Spinning Co., is all set to unveil its remarkable new collection featuring a patented fabric made without twisting cotton threads. This innovative technique allows for a lightweight and soft fabric, akin to being enveloped in fluffy cotton. The new collection, championing the theme of "Enveloping Today’s Me, Creating Tomorrow’s Moments," is designed to bring a sense of individuality back into our busy lives.

From September 1, the collection will be available on the official online store, but fashion enthusiasts can catch an exclusive popup event at Nihonbashi Mitsukoshi from September 3 to September 9. Located on the 5th floor of the main building, this popup is part of the “MWH - Mitsukoshi Wellness Hotel - Fall 2025” event.

Collection Details

The 2025 AW collection introduces versatile items that promise to cater to diverse wardrobes and lifestyles:

• - Stand Collar Three-Quarter Sleeve Dress - ¥60,500 (tax included), colors include Bordeaux and Dark Navy, available in M and L sizes.
• - Loose Fit T-Shirt - ¥33,000 (tax included), colors include Black, Ash Gray, and Sax Blue, available in M and L sizes.
• - Scarcho - ¥44,000 (tax included), available in Bordeaux and Ash Gray.
• - Bolero Cardigan - ¥41,800 (tax included), in Dark Navy, Sax Blue, and Yellow, size FREE.
• - Stole - ¥22,000 (tax included), colors include Yellow and Sax Blue, size FREE.

These pieces are crafted with loose silhouettes and are perfect for relaxation, making them ideal companions for tranquil moments. Thoughtful details like adjustable sleeves and waistlines enhance comfort and style, effortlessly fitting into various daily scenarios.

Renewed Items for Enhanced Comfort

Alongside new arrivals, Watanomama has renewed classic pieces for added ease:

• - Long Sleeve Top - ¥29,700 (tax included), available in Navy, Light Gray, Pink, and Black, sizes S to XL.
• - Jogger Pants - ¥39,600 (tax included), in Navy, Light Gray, and Pink, sizes S to XL.

Both items feature a relaxed fit with adjustable waist and hem elastic, allowing wearers to customize their preferred comfort.

Commitment to Sustainability

Watanomama is proud to announce its new initiatives focused on sustainability. The collection includes accessories made from fabric scraps generated during production, such as:

• - Eye Masks - ¥7,700
• - Flower Hair Bands - ¥7,700
• - Hair Bands - ¥5,500
• - Scrunchies - ¥5,500

These gentle products support everyday relaxation with a design that embraces the wearer without constricting. They are not just practical; their simple aesthetic makes them a charming gift.

Event Information

• - Location: Nihonbashi Mitsukoshi Main Building, 5th Floor Lifestyle/Event Space
• - Address: 1-4-1 Muromachi, Chuo-ku, Tokyo, 103-8001, Japan
• - Event Dates: September 3 (Wed) to September 9 (Tue)
• - Hours: 10:00 AM - 7:00 PM
• - Contact: 03-3241-3311 (Nihonbashi Mitsukoshi General Inquiries)
• - Website: Nihonbashi Mitsukoshi Official HP

About Watanomama

Watanomama is a brand distinct for its soft and airy feel, reminiscent of being wrapped in fluffy cotton. The patented technique employed in its creation, involving weaving without twisting the fibers, stems from over a century of cotton research conducted by Kondo Spinning Co. This innovative manufacturing takes place in a facility located in the lush area of Omachi City, Nagano Prefecture. The company has been reducing its environmental footprint by utilizing the cold underground water from the Northern Alps for climate control in production, alongside achieving increased CO2 reductions through their unique manufacturing method.

About Kondo Spinning Co.

Founded in 1917, Kondo Spinning began as a company specializing in the spinning of cotton fibers into yarn and has evolved into a comprehensive textile production entity, dedicating itself to quality control and sustainability. The Omachi factory focuses on developing natural and new materials, efficiently utilizing resources while maintaining high-quality, hand-sewn productions at its Tokushima sewing factory, advocating for a balanced society through harmony between people, products, and community.

For more information, reach out to:

• - Kondo Spinning Co., Material Development Division, Tokyo Office
• - Contact Person: Watanomama
• - Email: [email protected]
• - Location: 2-14-1 Kamima, Setagaya-ku, Tokyo, 154-0011

Explore Watanomama’s dreamy comfort and sustainable innovation this autumn season!