#Japan #Tokyo #Sustainable Fishing #FamilyMart #Alaskan Seafood

FamilyMart's Commitment to Sustainable Seafood

From November 3rd to 7th, which is designated as "Good Fish Day" by the Fisheries Agency, FamilyMart is excited to announce its promotional efforts for Alaskan wild seafood products. This initiative aims to contribute to sustainable fishing practices, ensuring future generations can enjoy delicious fish.

Supporting Sustainable Fishing

FamilyMart has been committed to sustainable fishing by offering a variety of products made with Alaskan wild seafood in the past. In line with "Good Fish Day," starting from November 4, 2025, until November 17, the company will enhance its marketing efforts by showcasing promotional videos for Alaskan seafood on digital signage, named "FamilyMart Vision," installed in stores nationwide.

Additionally, for customers who are part of the Famipay membership program, an exclusive discount of 50 yen on the "Aged Grilled Hokke Fish" (originally priced at 341 yen including tax) will be available until November 10. This initiative not only promotes the products but also raises awareness about the importance of sustainable fisheries.

What is Sustainable Fishing?

Sustainable fishing refers to fishing practices that ensure the ongoing availability of seafood for future generations, while also protecting marine resources and environments. By adopting properly managed fishing methods, we can prevent overfishing and mitigate negative ecological impacts. This approach protects fish habitats and endangered species to maintain marine biodiversity and ensure a rich ocean for the future.

Alaskan Wild Seafood: A Model of Sustainability

Alaska has long been a pioneer of sustainable seafood practices, clearly stated in its state constitution since 1959, which emphasizes the use of natural resources only within sustainable limits. The state employs scientifically-based regulations to secure the longevity of its fisheries and aquatic resources. Throughout its product line, FamilyMart showcases the Alaskan Seafood Marketing Association's certified logo, ensuring customers that they are choosing responsibly sourced seafood.

FamilyMart offers a diverse range of products made with Alaskan wild seafood including onigiri, grilled fish, and seafood sticks, allowing customers to enjoy the unmistakable flavor while supporting sustainable fishing practices.

Featured Alaskan Seafood Products

Here are some of the highlighted products made with Alaskan wild seafood:

1. Hand-Rolled Spicy Cod Roe

• - Price: 195 yen (incl. tax: 210 yen)
• - Availability: Currently available
• - Description: A delicious onigiri featuring the unique taste and texture of spicy cod roe made from wild-caught Alaska pollock, promoting sustainability in fishing.

2. Aged Grilled Hokke Fish

• - Price: 341 yen (incl. tax: 368 yen)
• - Availability: Currently available nationwide (excluding Okinawa)
• - Description: Soft and plump, this grilled hokke fish is slowly dried before grilling to lock in its rich flavor. Sourced from Alaskan waters, it supports sustainable fishing practices.

3. Sweet and Savory Simmered Red Fish

• - Price: 323 yen (incl. tax: 348 yen)
• - Availability: Currently available nationwide (excluding Okinawa)
• - Description: Red fish simmered in a three-type-soy sauce mixture brings a robust flavor while being sourced sustainably from Alaska.

4. Charcoal Grilled Red Salmon

• - Price: 425 yen (incl. tax: 458 yen)
• - Availability: Available from October 28 (excluding Okinawa)
• - Description: This red salmon features firm meat and a rich flavor, perfectly grilled over charcoal using sustainably caught Alaskan salmon.

5. Protein-rich Seafood Stick (Plain)

• - Price: 159 yen (incl. tax: 171 yen)
• - Availability: Currently available nationwide
• - Description: A crab-flavored seafood stick that mimics the appearance of king crab legs while offering 6.7g of protein, made from over 51% wild-caught Alaska pollock.

6. Seafood Stick with Spicy Mentaiko Mayonnaise

• - Price: 167 yen (incl. tax: 180 yen)
• - Availability: Currently available nationwide
• - Description: A crab stick blended with spicy mentaiko mayonnaise, crafted from over 51% wild Alaska pollock, ensuring delicious taste and sustainability.

7. Crab-Flavored Kamaboko

• - Price: 131 yen (incl. tax: 141 yen)
• - Availability: Currently available nationwide
• - Description: A soft and flaky crab-flavored cake made with over 51% of sustainably sourced Alaska pollock.

With these selected items, FamilyMart is committed to being a crucial part of the community, connecting with each customer like family while providing necessary convenience.

For further details on FamilyMart’s sustainability efforts, please refer to their sustainability page.