#Japan #Tokyo #Sustainable #IFME #Yosh

IFME Nature Unveils New Summer Shoes

The children's footwear brand IFME, under Marubeni Consumer Link Co., Ltd., is set to launch a fresh line of summer shoes made from domestically sourced Yosh material. This new offering from IFME Nature, which emphasizes simple yet natural design, aligns with the brand's philosophy of crafting shoes as carefully as one would create baby clothes. Available at IFME’s retail stores and online store from mid-April 2026, these shoes mark a step forward in sustainable children’s fashion.

A Clear Choice for Sustainability

The new collection highlights Yosh, a plant increasingly recognized as a sustainable material. Growing naturally in riverbanks and lakes, Yosh (commonly known as reed) is celebrated for its ability to stabilize wetlands and purify water. Due to its seasonal growth cycle, the plant must be periodically harvested, making it an excellent candidate for repurposing into fibers for footwear. This innovative use of Yosh not only benefits the environment but also creates unique shoes that feel special.

The summer shoes will feature an exclusive fabric woven with shiny silver threads, offering a refreshing look ideal for the summer season. This elegant shimmer is versatile, making it an excellent match for a variety of outfits for both boys and girls. Not only are these shoes perfect for summer outings, but they also include first shoes designed for toddlers, embodying the idea of healthy growth symbolized by Yosh’s rapid development. These shoes are perfect gifts for newborns.

Product Highlights

IFME Nature Lame Yosh Material Patto Summer Shoes

These breathable shoes come equipped with a water-draining sole, making them suitable for summer outings and water play. Here are the key features:

• - Size Availability: 12.0 to 15.0 cm (half sizes available)
• - Color: White
• - Product Number: 20-6339
• - Price: ¥5,830 (tax included)

Notable Features:

• - Outside Strap: This easy-to-use strap placed on the exterior heel allows children to put on and take off the shoes effortlessly.
• - Windlass Saucer: This innovative insole promotes proper arch formation with unique indentations for the big toe and other toes, fitting perfectly in children’s feet.
• - Reflective Elements: Enhances safety by reflecting light at night.
• - Water-Draining Sole: Ensures that any water entering the shoe can quickly escape through holes in the insole and outsole, keeping feet dry and comfortable during rainy days or water play.

Ongoing Offerings in the Yosh Material Series

In addition to these new summer shoes, IFME continues to offer an array of stylish shoes made from Yosh material. Here’s a brief overview of some popular existing models:

• - IFME Nature Lame Yosh Material First Shoes: Crafted from the original Yosh fabric, these first shoes are a great gift option as well. Currently available since late January 2026.

- Size: 11.5 to 13.0 cm (half sizes available)
- Color: White
- Product Number: 20-6338
- Price: ¥5,830 (tax included).

Maintaining a focus on infant foot health, IFME also introduces various footwear options such as the Yosh material sneakers and Kinetics sneakers designed for different age groups.

Purchasing Locations

• - IFME Ariake Garden Store: The store is located at 2-1-8 Ariake, Koto Ward, Tokyo 135-0063.
• - IFME Nishinomiya Gardens Store: Situated at 14-2 Taka-matsu-cho, Nishinomiya City, Hyogo 663-8204.
• - IFME Aeon Lake Town Mori Store: Found at 1-1-1 Lake Town, Koshigaya City, Saitama 343-0828.
• - Official Online Store: IFME Official Site
• - IFME ZOZO TOWN: ZOZO Shop
• - IFME Official Rakuten Store: Rakuten Store
• - IFME Popup Store at Isetan Shinjuku: Located at 3-14-1 Shinjuku, Shinjuku City, Tokyo 160-0022.

About IFME Nature

IFME Nature aims to create footwear with the same care as making baby clothes, featuring natural colors and soft materials. The designs are unisex and perfect for any child.

About IFME

The brand’s mission is to foster the healthy growth of children through a well-thought-out shoe design. From first shoes to toddler and junior sizes, IFME is committed to supporting children’s foot development. Collaborating with leading experts in child development, IFME incorporates original features such as the outside strap for easier wear and the Windlass Saucer insole to promote healthy foot growth. For more information, visit the official website at IFME Website.

Company Overview

Marubeni Consumer Link Co., Ltd. was established in April 2026 through the merger of Marubeni Fashion Link Co., Ltd. and Marubeni Consumer Brands Co., Ltd. As part of the Marubeni Group’s lifestyle business segment, the company focuses on planning, manufacturing, and selling apparel, footwear, and miscellaneous goods. By consolidating efforts across product creation, marketing, and sales, Marubeni aims to enhance product power and expand its operational areas to create sustainable value in lifestyle sectors.