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Academy Sports + Outdoors Celebrates Brooks Month

In a grand celebration of active lifestyles, Academy Sports + Outdoors is commemorating Brooks Month throughout October. This initiative focuses on offering runners an exclusive variety of performance shoes, showcasing their commitment to athletes of all levels. With the highly anticipated launch of the Hero Collection, this year's celebration is vibrant and purpose-driven.

A Look at the Hero Collection

Unveiled on October 10, the Hero Collection features a selection of stylish and functional running shoes for both men and women, encompassing various colorways and price ranges. Among the new offerings are:

• - Women’s Ghost 17 performance shoes featuring two new colorways priced at $149.99.
• - Men’s Revel 8 performance shoes available in one newly released colorway for $99.99.

The collection resonates with Academy’s ethos of community and mentorship, as a portion of the proceeds will support Marathon Kids, a nonprofit organization dedicated to inspiring children to develop healthy habits through running and mentorship. This alignment illustrates Academy's commitment to not only enhancing athletic performance but also fostering positive community impact.

Exciting Promotions and Events

Academy is also enticing fans with a thrilling promotion tied to the launch. Members of the myAcademy rewards program can participate in a chance to win limited-edition Adrenaline GTS 25 Silver Edition shoes starting October 20, with availability in select stores and online from November 1. This all-silver sneaker serves as a nod to the enduring legacy of the Adrenaline GTS model, celebrating 25 years of excellence in performance footwear.

Matt McCabe, Academy’s Executive Vice President and Chief Merchandising Officer, reflects on the evolving landscape of running shoes, stating, "Performance running shoes aren't just for the track or on the road anymore. More runners are leaning into their shoes as a way to express their personal style while achieving top-tier results."

A Year-Round Commitment to Performance

Beyond Brooks Month, Academy Sports + Outdoors prides itself on being a one-stop shop for all athletic needs. Their extensive selection of award-winning Brooks performance running shoes includes popular models like Glycerin 22, Glycerin GTS 22, and Ghost Max 3. Whether you're a seasoned runner or just beginning your fitness journey, Academy provides options tailored for everyone.

Every Academy location aims to be an engaging destination for families, offering not just footwear but also apparel, sports gear, and outdoor equipment. With services like free bike assembly and grill assembly, and the ability to purchase hunting and fishing licenses on-site, Academy fosters an enjoyable shopping environment.

Unbeatable Prices and Rewards

Academy ensures that shoppers receive the best value every day, promising to beat competitor prices by 5% on any item. Furthermore, customers utilizing the Academy Credit Card can enjoy an additional 5% discount on purchases, while new cardholders can benefit from a $15 discount on their first purchase.

In addition to price matching, Academy encourages consumers to join their myAcademy rewards program, which offers a 10% welcome discount, expedited shipping options, exclusive deals, and birthday rewards. Details regarding these benefits are available on the Academy website.

In conclusion, Academy Sports + Outdoors is redefining the athletic shopping experience. With the launch of the Hero Collection, partnerships that uplift community initiatives, and ongoing efforts to support athletes, Academy is positioning itself as a leader in the sporting goods industry.

Whether you're looking for performance shoes or recreational gear, Academy is dedicated to serving athletes and families alike, ensuring that everyone can enjoy the thrill of active living in a supportive environment.