SmartSweets Launches Best-Selling Sweet Fish at Costco Nationwide

SmartSweets Launches a Healthier Candy Option at Costco

On March 2, 2026, SmartSweets, a pioneer in the healthy candy market, announced the launch of their best-selling Sweet Fish candy in Costco stores across the United States. This innovative product is designed for candy lovers who seek better-for-you alternatives without sacrificing taste. With just 3 grams of sugar per bag and no artificial ingredients, this candy is perfect for family snacking.

The Sweet Fish Experience

SmartSweets has created a unique product that stands out in the crowded candy aisle. Each 10-pack of Sweet Fish available at Costco contains not only flavor but also nutrition, offering 6 grams of fiber per bag while being naturally colored and flavored using fruit and vegetable juices. This means parents can feel good about offering their kids a sweet treat that is much lower in sugar than traditional candies.

Corey Sisson, Vice President of Sales Planning at SmartSweets, expressed the company's excitement about reaching Costco members, stating, "Building on our strong partnership with Costco Canada, this launch gives U.S. consumers the opportunity to enjoy delicious candy with up to 92% less sugar than traditional options."

A Strategic Partnership

The introduction of Sweet Fish at Costco comes after a successful collaboration with Costco Canada, paving the way for SmartSweets to expand its reach into the U.S. market. The new availability of Sweet Fish across over 500 Costco locations aims to make healthier candy choices more accessible for consumers. With this move, SmartSweets continues to fulfill its mission of providing candy options that eliminate sugar but maintain delightful taste.

About SmartSweets

Founded in 2016 by Tara Bosch, SmartSweets began as a home kitchen experiment to recreate favorite candies without the excess sugar. With a commitment to making candy healthier, the brand has gained popularity quickly, emphasizing products with zero artificial sweeteners or added sugars. SmartSweets is now available in more than 55,000 retail locations, including major chains like Walmart, Target, Albertsons, and of course, Costco.

SmartSweets is leading a change in the candy industry, proving that healthier options can still be fun and delicious. As the company continues to innovate and expand, consumers can look forward to a future filled with more exciting products that cater to their health-conscious lifestyles.

Conclusion

As families increasingly seek out healthier snack alternatives, SmartSweets offers a compelling choice with their Sweet Fish. Available now at Costco nationwide, this candy represents a step towards a more mindful approach to snacking. By reducing the sugar content substantially while keeping flavors enjoyable, SmartSweets is redefining what it means to indulge in sweets. Whether it's a treat for a family movie night or an everyday snack, Sweet Fish is designed to satisfy cravings without the guilt.