HATTRICK's Special Auction for J-League All-Star DAZN Cup
In a thrilling announcement, HATTRICK, operated by Valuence Japan Co., is set to launch the "J-League All-Star DAZN Cup SPECIAL AUCTION" on June 13, 2026. This special auction will run alongside the much-anticipated J-League All-Star DAZN Cup, which showcases the best players from Japan’s top leagues: J1, J2, and J3.
The auction will span three different events: Vol.1 kicks off on June 13, Vol.2 follows on June 22, and Vol.3 wraps up on June 29. Each auction will feature unique items that hold significant value in the football community, including jerseys worn by players during the matches, and official match balls signed by the athletes themselves.
The J-League All-Star DAZN Cup is more than a game; it’s a celebration of talent drawn from 60 clubs in Japan's J-League. Players selected for this exclusive match are based on fan votes and the best eleven chosen from the “Meiji Yasuda J-League 100-Year Concept League.” The event will be held at the MUFG Stadium, the National Stadium, and is a not-to-be-missed occasion for football fans and collectors alike.
As part of the auction, items will be displayed in a special booth set up at the event venue, allowing attendees to view the exquisite memorabilia up close. The auction features a variety of signed apparel, including:
- - Vol.1: Player jerseys (worn and signed), coaching staff wear (unused and signed), and signed acrylic panels.
- - Vol.2: Unused player jerseys (signed by top fan-voted players), official match balls (signed), and captain's armbands (signed by team captains).
- - Vol.3: Training gear (worn and signed) - representing six different teams.
Additionally, HATTRICK has plans to sell upcycled products made from items used during the event or practice sessions, making this auction even more special and environmentally friendly.
Valuence Japan, the parent company of HATTRICK, is dedicated to connecting fans and families across generations and communities. They resonate with the values of the J-League and the significance of the All-Star Cup, proudly positioning themselves as a silver partner for the tournament. This collaboration emphasizes the importance of sports culture in Japan and supports the continuous evolution of fan engagement.
Special Auction Overview
Dates & Times:
- - Vol.1: June 13, 2026, 10:00 AM - June 20, 2026, 9:00 PM
- - Vol.2: June 22, 2026, 10:00 AM - June 27, 2026, 9:00 PM
- - Vol.3: June 29, 2026, 10:00 AM - July 4, 2026, 9:00 PM
For detailed auction information and updates, please visit:
HATTRICK Auction
Each auction is subject to change based on player availability and conditions on the day, so be sure to check the auction page regularly for the latest updates.
About the J-League All-Star DAZN Cup
The J-League All-Star DAZN Cup will take place on June 13, 2026, and will be streamed live on DAZN at no charge. The format for this year’s all-star event will consist of a one-day tournament format organized by six regional teams, with a total of seven matches played throughout the day.
More About HATTRICK
HATTRICK’s mission, “Building a sustainable future for challengers together,” encapsulates its purpose. The platform features the HATTRICK Auction and HATTRICK Members, connecting athletes, fans, and cherished memorabilia, and redefining engagement within sports.
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In conclusion, the HATTRICK "J-League All-Star DAZN Cup SPECIAL AUCTION" promises an extraordinary opportunity for fans and collectors alike, showcasing unique memorabilia that embodies the spirit of Japanese football. Don’t miss the chance to take home a piece of history!