#Japan #Yokohama #kokolo sauna #Wellness Experience #Hagoromo1

Kokolo Sauna's Hagoromo1 Series Surpassing Expectations

Kokolo Sauna®, a brand making waves in the sauna arena, has announced a significant milestone. Their chiller bath, the "Hagoromo1" series, has successfully crossed the threshold of 50 installations within hotels, resorts, and hot spring facilities across Japan. This rapid expansion in market share highlights not only the growing sauna trend but also the brand's commitment to quality and innovation.

Launched in November 2023, the Hagoromo1 series has gained considerable traction in less than two years. Esteemed companies in the hospitality industry, such as Kato Pleasure Group and Lib Max, have jumped on board, adopting these luxurious baths as part of their offerings. The allure of the Hagoromo1 lies in its combination of performance and aesthetic appeal—criteria that modern guests demand. As guests increasingly seek premium relaxation experiences, Kokolo Sauna’s products provide the high-quality ambiance necessary for enhancing well-being.

Growing Demand in Domestic Resorts

With the sauna boom fuelling an increasing interest in wellness experiences, resorts have prioritized upgrading their facilities. The Hagoromo1 series has gained widespread acceptance at various hot spring resorts and hotels nationwide, complementing the ongoing trend of incorporating saunas and relaxation areas in accommodation offerings. Notable installations include the introduction of "Hagoromo1t" in the prestigious Izu Kogen Akazawa Onsen area by Kato Pleasure Group, alongside a barrel sauna.

Lib Max has also embraced the trend, with installations at various locations including:

• - Hotel Lib Max Akasaka GRANDE (Tokyo)
• - Lib Max Resort Izu Okawa (Shizuoka)
• - Lib Max Resort Echigo Yuzawa (Niigata)
• - Lib Max Resort Kaga Yamashiro (Ishikawa)
• - Natural Hot Spring Hotel Lib Max PREMIUM Umeda EAST (Osaka)
• - Lib Max Resort Yuhi Gawara Kizu Onsen (Kyoto)
• - Natural Hot Spring Hotel Lib Max PREMIUM Himeji Station South (Hyogo)
• - Hotel Lib Max PREMIUM Hiroshima (Hiroshima)
• - Lib Max Amus Kanna Resort Villa (Okinawa)

This trend showcases the evidence of Kokolo Sauna's commitment to quality, safety, and attractivity—all essential for the modern wellness experience.

Unique Features of the Hagoromo1 Series

The Hagoromo1 series stands out in the market due to its unparalleled cooling performance and minimalist design. Hotels and resorts are opting for these baths for three critical reasons:
1. Stable Water Temperature Below 10°C: Thanks to its professional-grade chiller, the series maintains a "single water temperature"—keeping the water below 10°C regardless of outside conditions.
2. Clean and Safe Water Quality: Integrated ozone disinfection and filtration systems ensure consistently pure and gentle water, meeting public bathing regulations.
3. Stylish Minimal Design: Crafted from red cedar, the baths enhance the aesthetic value of the spa or accommodations, uplifting the overall guest experience.

The Hagoromo1 series is more than just a facility—it's an attraction that enhances wellness experiences for users. Locations like the Colorit Sauna in the Goto Islands have started using the Hagoromo1, a testament to its growing appeal.

Increased Focus on Quality Water Baths

In recent years, the cultural appreciation for saunas has matured. The popularity of alternating hot and cold baths, known as "etoetsu ko-biyou," has surged, propelled by social media and coverage on TV. This trend has particularly attracted younger people and women to the practice, who now seek not just cold baths for cooling down but rather for their active wellness benefits, including:

• - Beauty Benefits: Tightening pores, improving skin texture, and enhancing blood circulation.
• - Health and Recovery Effects: Eliminating fatigue, reducing inflammation, and providing mental care through autonomic nerve regulation.

Due to these recognized benefits, the Hagoromo1 series has become a favorite choice for wellness facilities, meeting essential criteria like temperature stability, hygiene, and design comfort.

Voices From the Industry

Yuta Hori, president of Kokolo Sauna, expressed his enthusiasm: "We are thrilled about the Hagoromo1 series reaching 50 installations nationwide, receiving commendation as a high-quality water bath. Contributing to the differentiation of sauna experiences and improvement of facility value is a point of pride for our company. We are dedicated to providing the best wellness experiences, in line with our brand philosophy of enriching people's hearts and bodies."

Kokolo Sauna remains committed to enhancing product quality and customer service, ensuring an exceptional sauna experience for every guest across Japan.

For more information about Kokolo Sauna and their innovative products, visit their official website: kokolosauna.com.