Exploring Business Opportunities at the 136th Canton Fair in Guangzhou

The 136th Canton Fair, held in Guangzhou, China, from October 15 to November 4, 2024, set a remarkable attendance record, drawing in 253,000 overseas buyers from 214 countries and regions. This event reaffirms the Canton Fair's status as a pivotal platform for international trade, where buyers can source diverse products and explore new business avenues.

One notable attendee was Duarte Nuno Rocha, the chief representative of Sonae Group in China. Sonae is a multinational company with operations in retail, technology, and telecommunications, among others. Duarte has attended the Canton Fair annually since 2006, recognizing its significance in enhancing the company's sourcing operations.

During his visit to the fair, Duarte shared his observations on the evolving landscape of Chinese manufacturing. 'Over the years, I have witnessed a significant improvement in product quality among Chinese manufacturers,' he noted. The increased focus on quality, technology, and innovation has aligned with the rising expectations of consumers in overseas markets, particularly in Portugal where Sonae operates.

The fair provided Duarte and his team with the opportunity to discover innovative products and establish relationships with reliable suppliers. He emphasized the importance of face-to-face interactions at the fair for fostering long-term business partnerships. 'In-person communication is crucial for discussing orders and collaborative opportunities, which are fundamental to our strategic planning for the coming year,' he explained.

Moreover, attendees embraced the digital enhancements that the Canton Fair has integrated, such as the online exhibition platform and a newly launched mobile app designed to facilitate overseas buyers. These innovations streamline the sourcing process, allowing international buyers to gain insights into trends and market dynamics, which is invaluable for informed decision-making.

As businesses increasingly prioritize sustainability and social responsibility, Duarte noted that these factors also influence supplier selection. 'Today’s consumers are more aware of the environmental impact of their purchases and seek brands that commit to sustainable practices,' he remarked. This shift in consumer behavior compels suppliers to reconsider their production methods and overall business strategies.

The next edition of the Canton Fair is scheduled for April 15 to May 5, 2025, promising more opportunities for international businesses to engage in trade discussions and explore innovative products. This event will continue to serve as an essential meeting ground for buyers and suppliers, underscoring the dynamic nature of global commerce and the critical role that platforms like the Canton Fair play in facilitating international trade.

For future attendees, leveraging insights from the fair will be crucial in navigating the competitive landscape of global markets. For more information and updates, interested parties can visit the official Canton Fair website.

Topics General Business)

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