Hoken Minarashi Honpo Opens in Fukutsu!
On July 5, 2025, a new chapter begins in Fukutsu City, Fukuoka Prefecture, as Hoken Minarashi Honpo opens its first store in the area, located within the Aeon Mall Fukutsu. This exciting venture is part of the broader expansion of Hoken Minarashi Honpo Group, a prominent insurance brokerage firm based in Shinjuku, Tokyo.
About the New Store
Having already established 18 locations throughout Fukuoka, the company aims to provide even greater convenience for residents by launching in Fukutsu, a beautiful city celebrated for its stunning beaches and UNESCO World Heritage sites. Residents love Fukutsu not just for its natural beauty but also for its high quality of life, making it a desirable place to live. The Aeon Mall Fukutsu serves as a central hub for shopping and leisure activities, attracting visitors from the surrounding areas. The new store, situated on the third floor, will cater particularly to families, as the mall features numerous child-friendly shops and play areas. To accommodate families further, the store includes a dedicated kids' space.
The mission of Hoken Minarashi Honpo is to become a trusted partner for local families, offering comprehensive advice on life planning and insurance-based asset formation. This personalized service is rooted in the company's commitment to listening to customers and fostering lasting relationships, ensuring every client feels valued and understood.
A Message from Our Advisors
Our experienced advisors prioritize building trust and credibility with each customer. They are dedicated to understanding individual client situations and providing tailored insurance solutions that fit their unique needs. Clear and concise explanations of the insurance process and product options are standard at Hoken Minarashi Honpo, ensuring clients feel confident in their choices. Customers seeking guidance on insurance matters are warmly invited to visit our new store, where our advisors are eager to assist and make you feel at ease.
Grand Opening Celebration
To commemorate our opening, we will host a balloon art event, designed to create a spirited atmosphere and engage families. We encourage everyone to come and join this fun event!
Event Details:
- - Date: July 5-6, 2025
- - Time: 10:00 AM - 5:00 PM (break from 12:00 PM - 1:00 PM)
- - Location: Hoken Minarashi Honpo, Aeon Mall Fukutsu, 3rd Floor
Please note: Participation in the balloon art event requires a brief presentation on our insurance consultation services, and is limited to one participation per household. Attendees under 20 must be accompanied by a guardian.
Store Information
- - Address: 6-16-1 Hinokibano, Fukutsu, Fukuoka Prefecture, Aeon Mall Fukutsu 3rd Floor
- - Operating Hours: 10:00 AM – 9:00 PM
- - Closed: As per mall policy
- - Directions: 10 minutes from Kyushu Expressway Koga IC by car / 8 minutes from JR Fukuma Station by bus (paid service)
- - Phone: 0940-72-5897
- - Website: Hoken Minarashi Honpo
About Hoken Minarashi Honpo
Hoken Minarashi Honpo is a leading insurance brokerage, operating shop-style consultation services across Japan. With around 350 locations nationwide and over 50 insurance companies' products available, we provide a variety of consultation methods including in-store, online, home visits, and phone consultations—none of which incur additional charges. In this era of longer life spans, our goal is to serve as a life support platform, enhancing clients' lives with security and prosperity by addressing their needs beyond just insurance, including mortgage and nursing care consultations at our stores.
Company Overview
Hoken Minarashi Honpo Group
- - CEO: Tomoki Usui
- - Headquarters: Shinjuku, Tokyo
- - Founded: May 18, 2022
- - Capital: 500 million yen
- - Employees: 2,218 (consolidated) / 154 (individual, as of January 2025)
- - Business: Insurance agency services
- - Website: Corporate Website
Hoken Minarashi Honpo
- - CEO: Takuma Toyama
- - Headquarters: Shinjuku, Tokyo
- - Founded: December 4, 2020
- - Capital: 100 million yen
- - Employees: 1,555 (as of January 2025)
- - Business: Insurance agency operations, banking agency services
- - Website: Service Site